Customer Marketing & Advocacy Associate:
Location: Pune, Baner
Working Hours: 3pm-11pm IST
Reports to: Senior Customer Marketing Manager

Role Overview:
The Customer Marketing & Advocacy Associate will support the Senior Customer Marketing Manager in executing scalable customer marketing programs that drive expansion pipeline, improve win rates, and elevate customer experience.

This is an execution-focused, highly organized role responsible for operationalizing customer advocacy programs, managing customer proof assets, supporting lifecycle campaigns, and ensuring flawless delivery of customer marketing initiatives across Sales, Marketing, and Customer Success.

This role is ideal for someone who thrives on execution excellence and turning strategy into repeatable programs.

Key Responsibilities:
Customer Advocacy & Proof Program Execution:
Support modernization and operational scaling of customer advocacy programs, including references, reviews, success stories, and awards.
Lead execution of third-party review programs (e.g., G2, Gartner Peer Insights), including:




Campaign planning and launch coordination
Outreach workflows and tracking
Reporting and performance analysis
Customer insight documentation and distribution
Maintain accurate tracking of advocates, participation history, and engagement activity.
Support activation of customer awards, analyst quotes, and industry recognitions.
Customer Proof Asset Management:
Maintain a centralized, organized repository of:
Case studies
Testimonials
Video stories
Quotes
Customer references
Ensure customer proof is:
Discoverable
Up to date
Mapped to persona, industry, product, and use case
Enable Sales and Customer Success with easy access to relevant proof for active prospects and expansion conversations.
Partner with Content to refresh and repackage customer proof for use across campaigns.
Customer Lifecycle & Expansion Campaign Support:
Adoption
Engagement
Cro

📌 Customer Marketing Pune
🏢 Showpad
📍 Pune