Key Responsibilities
Plan and execute performance marketing campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and other paid channels
Optimize campaigns for ROI, ROAS, CPA, and other key performance metrics
Conduct keyword research, audience targeting, and competitor analysis
Manage budgets efficiently and allocate spends to maximize performance
Track, analyze, and report campaign performance using tools like Google Analytics, Ads Manager, etc.
Perform A/B testing on creatives, landing pages, and ad copies
Collaborate with the creative and content teams to develop high-converting ad creatives
Stay updated with the latest trends and algorithm changes in digital marketing
Requirements:
3+ years of hands-on experience in performance marketing
Robust experience with Google Ads and Meta Ads platforms
Good understanding of conversion tracking, pixels, and analytics tools
Analytical mindset with strong problem-solving skills
Proficiency in Excel/Google Sheets and reporting tools
Ability to work in a quick-paced, target-driven environment
Preferred Qualifications
Experience in e-commerce, D2C, or lead generation campaigns
Google Ads / Meta certifications are an advantage