Location: Gurgaon (Primary) + Adjacent NCR Markets

Company Overview

Qualanza is a consumer-focused company operating in the premium and mass-premium lifestyle space.
Its flagship brand HiLEDER is a pure / genuine leather fashion brand, offering a wide range of leather bags, wallets, travel goods, laptop bags, backpacks, women’s handbags, slings, clutches, and leather jackets.

HiLEDER is positioned in the mass-premium segment, combining authentic leather craftsmanship with contemporary design, and is expanding its offline General Trade (GT) presence across key urban markets in India.

As part of this expansion, we are looking to strengthen our offline GT footprint in Gurgaon, followed by adjacent NCR markets, through disciplined execution, solid dealer relationships, and sustainable sell-through.

Role Summary

The Sales Officer - General Trade (Offline) will be responsible for building and scaling HiLEDER’s offline GT business, with Gurgaon as the top-priority market and adjacent NCR clusters developed in a phased manner.





The role requires a hands-on field operator with robust understanding of leather fashion retail, capable of working in a hybrid distribution model (distributor-led in some clusters and direct dealer billing in others).

The core mandate is to drive profitable secondary sales, ensure healthy inventory rotation, expand assortment presence, and build a robust base of repeat-ordering dealers — not just push primary billing.

Key Responsibilities:
General Trade Sales & Sustainable Growth - Core Mandate
Drive offline GT expansion for HiLEDER with Gurgaon as the primary focus market.:
Achieve consistent secondary sales growth through disciplined dealer activation and replenishment.
Build a healthy base of active and repeat-ordering dealers across leather and lifestyle retail formats.
Ensure growth is sustainable, inventory-led, and margin-aligned — not scheme-driven or push-based.
Distribution & Dealer Network Expansion
Appoint, onbo

📌 Sales Officer Gurugram
🏢 Qualanza
📍 Gurugram