About the Role
We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing activities across multiple channels. The ideal candidate should have a strong understanding of digital marketing, SEO, social media, paid advertising, and content strategies.
Key Responsibilities
Plan and execute digital marketing campaigns across various platforms.
Manage and grow the company’s social media presence.
Develop and coordinate engaging content for social media, websites, and other digital channels.
Implement SEO strategies, including keyword research and on-page/off-page optimization.
Assist in managing Google Ads and paid marketing campaigns.
Monitor website traffic, rankings, engagement, and campaign performance.
Conduct competitor and market research to identify new opportunities.
Track and analyze digital marketing metrics and prepare performance reports.
Collaborate with content, design, sales, and business teams to execute campaigns.
Stay updated with the latest digital marketing trends, tools, and best practices.




Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
1–3 years of experience in digital marketing or a similar role.
Good understanding of SEO, SEM, social media marketing, Google Ads, and content marketing.
Familiarity with Google Analytics, Search Console, keyword research, and SEO tools.
Robust written and verbal communication skills.
Analytical mindset with the ability to interpret campaign data.
Creative, proactive, and willing to learn recent tools and technologies.
Preferred Skills
Experience with WordPress or other CMS platforms.
Basic knowledge of Canva or other content/design tools.
Knowledge of email marketing and marketing automation.
Experience with lead-generation campaigns is a plus.
What We Offer
Learning and skilled growth opportunities.
Exposure to multiple business verticals and digital campaigns.
Collaborative and growth-oriented work env

📌 Digital Marketing Specialist Chandigarh
🏢 Embtel Web Solutions
📍 Chandigarh