AGM/DGM-International Marketing

Role & responsibilities

Developed and executed industry-specific integrated marketing strategies across 82 countries, covering campaign development, trade show

activation, sales enablement, and digital communications aligned to Business Unit revenue and brand growth objectives.
Conceptualised and executed the International Design Collection launch campaign in Germany, driving 250+ qualified B2B enquiries and

1,000+ sample requests — the brand’s highest-performing single-launch response in priority markets.
Owned strategy-to-execution for INTERZUM 2023 & 2025 (Europe’s largest interiors manufacturing trade fair) and 5 international B2B

customer events across Peru, Germany, and the USA, generating 200+ qualified leads per event and 500+ per trade fair, with structured

post-event follow-up campaigns.




Expanded physical brand presence through targeted channel activation: experience zones in Portugal, Saudi Arabia, and Peru, and 100

shop-in-shop retail displays across Thailand (50), Philippines (30), and Malaysia (20).
Built and maintained a standardised global content library — 500+ designs, 5 material categories, 40+ textures — ensuring brand

consistency and messaging alignment across all 82 markets for distributors, OEM partners, and specifiers.
Led channel-specific content creation and adaptation across social media, digital campaigns, product brochures, trade presentations, and

sales decks — compressing content development TAT to a consistent 45-day framework across internal and external partners.

Preferred candidate profile

📌 Deputy General Manager New Delhi
🏢 Career Stone Consultant
📍 New Delhi