Job Description

We're looking for a hands-on Performance Marketing Content Lead who can own the entire content journey for a rapid-growing D2C Beauty & Personal Care brand l

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Should be comfortable with ideating, scripting, getting on camera, directing editors, reviewing creatives, and using performance data to continuously improve content.

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What you'll own:

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- End-to-end performance content across video, static, website & marketplace/A+ content
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- Ideate and script high-performing video ads and scale output to 300–400 assets/month
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- Develop and test hooks across UGC, testimonials, founder-led, meme-style and other formats
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- Be comfortable getting on camera when required
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- Direct static creatives for Meta, marketplaces and website product pages
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- Track CTR, Hook Rate, Thumb-stop Rate, Hold Rate, Conversion & ROAS and use insights to drive creative decisions
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- Work closely with the Performance Marketing team to translate campaign requirements into creative briefs
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- Manage and mentor Content Strategists, video editors and freelancers
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- Build SOPs and repeatable systems to scale creative output without compromising quality
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- Stay ahead of emerging D2C content formats, trends and creative approaches
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What we're looking for:

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5–7 years of total experience (maximum)

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Strong experience building performance content for a D2C brand

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Proven understanding of CTR, Hook Rate, Thumb-stop Rate, CPM and ROAS

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Strong creative instinct with the ability to identify what makes content stop the scroll

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Hands-on experience in ideation, scripting and video direction

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Comfortable being on camera

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Experience with both video and static ad creatives

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Exposure to website, marketplace and A+ content

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Target benchmarks:

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CTR: 1%+

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Video Hook Rate: 25%+

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50% Hold Rate: 10%+

📌 Title - Content Lead -C - Gurgaon || CTC Upto 25 LPA || fast-growingC Beauty & Personal Care br (Gurugram)
🏢 Talentiser
📍 Gurugram