PPC

Roles and Responsibilites
Assist with and eventually take ownership of a variety of paid media efforts (Google Ads, Paid Social, etc), such as keyword expansion, bid optimization, campaign strategy, ad copy testing, remarketing, and more.
Launch & scale growth marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate optimization)
Report on campaign efforts (Conversions, Qualified Leads, A/B tests, etc.)
Research & explore current channels to expand marketing efforts
Take a data-driven approach to campaign optimization while also understanding the importance of brand building & becoming an industry leader
Facilitate industry partnership media buys (audience targeting, asset delivery, etc.)
Keep up with the latest in digital marketing (trends, recent platforms, privacy, etc.)

Required skills and experience
2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B.




PPC Experience - Paid Search / SEM (Google Ads + Editor, Microsoft Ads), Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc.
Ability to blend quantitative data with qualitative data to optimize campaign performance
A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)
Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign alignment
Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.

Pay: ₹30,000.33 - ₹45,000.00 per month

Advantages:
Health insurance

Experience:
working in IT Service company: 3 years (required)
Google Ads: 2 years (required)

Work Location: In person

📌 Ppc Executive Ahmedabad
🏢 Vrinsofts Technology
📍 Ahmedabad