We are hiring for Lead Brand & Communication role at BiofuelCircle for Pune location.

Key purpose of the role:

To shape the category narrative around digitally enabled bioenergy commerce and establish BiofuelCircle as the defining platform and thought leader in the bio-carbon supply chain.

Responsibilities:
- Brand & Communication Strategy & Execution
- Corporate Storytelling & Thought Leadership
- Product Positioning & Marketing Communication
- Media Relations & PR
- Digital & Social Communications

What Key Tasks will be involved?

Brand & Communication Strategy ·
- Develop and execute BiofuelCircle's brand and communication strategy aligned with business strategy, growth priorities and brand positioning.
- Translate business and customer insights into communication strategies, campaign briefs and narratives.
- Develop communication frameworks for different stakeholder groups including industrial buyers, suppliers, farmers, partners, policymakers, employees and ecosystem stakeholders. ·
- Ensure consistency of brand voice, tone,



visual identity and messaging across all customer and stakeholder touchpoints.
- Act as the custodian of the BiofuelCircle brand and ensure every communication strengthens the desired brand perception.

Corporate Storytelling & Thought Leadership
- Develop BiofuelCircle's overarching corporate narrative and storytelling platform.
- Identify and build compelling stories around innovation, digital platform capabilities, technology, supply-chain transformation, rural ecosystem impact, customer success, sustainability impact, business growth and industry leadership.
- Identify opportunities for leadership participation in industry forums, conferences, panels, podcasts, interviews and digital platforms.
- Establish BiofuelCircle as a credible voice on bioenergy, biomass, circular economy, decarbonization and digital transformation of the bio-carbon supply chain.

Product Positioning & Marketing Communication
- Develop explicit, differentiated a

📌 Brand Communications Manager (Pune)
🏢 Biofuelcircle
📍 Pune