Key Deliverables in this role?

Financial Outcomes
- Drive measurable business value through digital platforms impacting distributor productivity, sales force effectiveness, customer coverage, and order execution.
- Collaborate with senior leadership, business stakeholders, and technical teams to understand business requirements and translate them into solutions in keeping with the application strategy.
- Optimize platform investments through enhanced adoption, license governance, platform rationalization, and operational efficiencies.
- Deliver strategic transformation programs within committed timelines, scope, and budget.
- Ensure realization of advantages from GTM transformation, automation initiatives, and digital modernization programs.

Customer Service
- Ensure high availability, performance, scalability, and stability of customer-facing and sales-facing digital platforms.
- Serve as a subject matter expert in defining business process, providing guidance and recommendations to technical teams and stakeholders.
- Improve distributor, retailer,



and field sales experience through continuous product enhancements and process simplification.
- Enable business adoption through structured communication, training, change management, and release readiness activities.

Internal Processes
- Lead the design and implementation of Salesforce solutions and ensure it connects various downstream and upstream applications, systems, and data sources, ensuring seamless data flow and real-time communication.
- Own product roadmap, strategy and delivery for DMS, SFA, Salesforce-enabled business solutions and Distributor Lifecycle Management Platforms
- Prioritize product enhancements and business requirements based on strategic objectives, business value, and operational impact.

Governance & Operational Excellence
- Establish strong product governance, service governance, and vendor frameworks governance.
- Monitor platform health, storage utilization, license optimization, and ar

📌 Deputy General Manager – Digital, Sales Dms (Yelahanka)
🏢 Tata Consumer Products
📍 Yelahanka