YouTube Channel Manager
Location: Mumbai / Chennai (In office)

Role Overview
We are looking for a high-ownership YouTube Channel Lead to build and scale our YouTube channel into a meaningful audience and acquisition engine.
The role will own the channel end to end: strategy, audience growth, content direction, acquisition, performance and the operating engine behind it. The ideal candidate understands both the creative and growth sides of YouTube and can turn audience insights into content that people want to watch, share and return to.
Prior experience building or scaling a YouTube channel, preferably to 100,000+ subscribers, is strongly preferred.

Key Responsibilities
Own Channel Strategy and Growth
Define the audience, content pillars, formats, publishing cadence and growth roadmap for the channel.
Own Audience Acquisition
Build and execute strategies to acquire new viewers and convert them into subscribers across YouTube discovery, Shorts, search, recommendations, collaborations, social distribution and other relevant channels.
Drive Content Strategy




Own the content pipeline across long-form and short-form. Identify high-potential topics, formats and recurring series using audience behaviour, category trends, competitor analysis and channel performance.
Shape Content Development
Work closely with researchers, writers and creators to sharpen ideas, narratives, hooks and talking points. Ensure every video has a transparent audience proposition and strong reason to watch.
Drive Packaging
Own the thinking behind titles, thumbnails and video positioning. Work with creative teams to improve click-through and audience engagement while maintaining quality and trust.
Own Performance and Analytics
Track views, watch time, retention, subscribers, click-through rates and other key metrics. Translate performance into transparent decisions on what to make, improve or stop.
Build the Content Engine
Create the systems and operating rhythm required to consistently produce high-quality conte

📌 Youtube Channel Manager Mumbai
🏢 AssetPlus
📍 Mumbai