About us
We're one of India's fastest-growing D2C menswear brands, built around a easy obsession: the perfect pair of pants. What started with custom-fit bottomwear has grown into a full modern menswear label which is fit-first, comfort-obsessed and is now live across 20+ stores and a quick-scaling online business. Our website is our home turf, and we want someone who can make every visit convert and every customer come back.
The role
We're looking for an Ecom Marketing Executive to help drive growth across our D2C website. Retention is a core part of the mandate — building segments, running lifecycle campaigns, and bringing customers back — but the role goes broader, spanning the day-to-day marketing that keeps our online business growing. You'll own our CRM and retention stack, work across channels, and turn customer data into repeat revenue.
What you'll do
Own retention and lifecycle marketing across email, SMS, WhatsApp, and RCS
Build customer segments and journeys that drive repeat purchase and LTV
Run campaigns and automations across our CRM and engagement tools
Support broader ecom marketing — website, promotions, and on-site conversion
Manage our Shopify store and keep the online experience sharp
Track performance across retention and ecom metrics, and optimize continuously
Work with content, creative, and performance teams to keep campaigns aligned
What we're looking for
3+ years in ecom or retention marketing for a D2C or consumer brand
Hands-on experience with retention and engagement tools (Bitspeed, Kwikengage, WebEngage, or similar)
Shopify experience is a must
Strong grip on segmentation, lifecycle campaigns, and customer data
Analytical, organized, and comfortable owning campaigns end to end