Job Description
Role Summary
The Senior Specialist, Business Insights & Analytics (BIA) is a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas. This role transforms complex internal and external data into explicit, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and business performance.
Acting as a data translator, the Senior Specialist BIA bridges business needs with analytics, data science, market research, and technology teams. The role contributes actively to a data-driven culture, ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.
Primary Responsibilities
Business & Commercial Insights
Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
Translate complex analytics into transparent narratives tailored to senior and nontechnical stakeholders.
Deliver ad-hoc analyses to support strategic and operational decision making.
Performance Measurement & Reporting
Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions.
Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities.
Continuously improve reporting processes in collaboration with IT, global teams, and external partners.
Advanced Analytics & Synthesis
Leverage advanced analytics outputs (e.g. forecasting, segmentation, spend optimization) to enrich insights and recommendations.
Partner closely with Data Science teams to contribute to or interpret predictive models
📌 Senior Specialist, Business Insights Mumbai (India)
🏢 Msd
📍 India