Marketing Channel – Racking Division (South India)

Position

Marketing Channel Executive / Manager – Racking Division

Department

Marketing & Business Development – Racking Division

Location

South India

(Tamil Nadu, Karnataka, Kerala, Andhra Pradesh & Telangana)

Reports To

Head – Marketing / Business Development
Job Purpose

To develop, manage, and expand the marketing channel network for the Racking Division across South India by identifying current business prospects, developing channel partners, maintaining strong customer relationships, and driving sales through dealers, distributors, consultants, contractors, and other business partners.

The role will be responsible for increasing market presence, generating qualified leads, supporting channel partners, and achieving business growth in the assigned territory.
Key Responsibilities

A. Channel Development
Identify and onboard new dealers, distributors, channel partners, system integrators, and business associates.
Develop and maintain a solid channel network across South India.




Evaluate channel partner potential, market reach, and business capability.
Establish long-term relationships with channel partners.
Conduct regular partner visits, meetings, and performance reviews.
Support partners with product information, technical coordination, quotations, and sales assistance.

B. Market Development
Identify new markets, industries, projects, and customer segments for racking solutions.
Study competitor activities, pricing, product offerings, and market trends.
Develop strategies to improve the company's presence in the racking market.
Identify potential applications such as:
Warehouses
E-commerce
Cold storage
Manufacturing
Automotive
FMCG
Retail
Logistics & 3PL
Industrial storage
Distribution centres

C. Lead Generation & Business Development
Generate leads through channel partners, direct marketing, exhibitions, networking, re

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