Job Description:
Own the overall performance marketing and digital acquisition strategy.
Drive revenue, CAC, ROAS, LTV and customer acquisition goals.
Lead budgets and campaigns across Meta, Google and other channels.
Build a solid testing and optimization framework across campaigns and creatives.
Identify recent channels, audiences and growth opportunities.
Partner with brand, creative, product and business teams.
Build, manage and mentor the performance marketing team.
Present performance insights and growth plans to leadership.