Executive – Digital Marketing & Content Writer

Location: Coimbatore
Department: Digital Marketing
Employment Type: Full time

About the Role

Abhasa Rehab & Wellness is looking for a creative and detail-oriented Digital Marketing Executive with a solid passion for content writing, website content and blogs.

The role will focus on creating meaningful, engaging and SEO-friendly content across our website, blogs, social media and email communications, while maintaining consistency with our brand voice and 16 Principles of Care.

Key Responsibilities
Write and edit website pages, blogs, articles, landing pages and digital content.
Research topics related to mental health, wellness and rehabilitation and convert them into clear, engaging content.
Develop SEO-friendly content in coordination with the SEO team.
Review and update existing website content to improve accuracy, readability and relevance.
Create captions, campaign copy and other written content for social media platforms.
Draft content for emailers, newsletters, announcements and campaigns.
Coordinate with SEO specialists, designers,



clinical teams and other stakeholders for content development and publishing.
Proofread content for grammar, clarity, tone and accuracy.
Maintain content calendars and ensure timely completion of content deliverables.

What We’re Looking For
Excellent written and verbal English communication skills.
Solid interest and ability in content writing and storytelling.
Valuable research, proofreading and editing skills.
Basic understanding of SEO and digital marketing.
Ability to simplify complex information into easy-to-understand content.
Strong attention to detail and ability to meet deadlines.
1–3 years of experience in content writing, copywriting, digital marketing, blogging or a related field.

Candidates with a portfolio of blogs, website content or articles are preferred.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:
Flexible schedule
Food provided
Provident Fund

Work Location: In person

📌 Digital Marketing Content Writer Coimbatore
🏢 Abhasa Rehab & Wellness
📍 Coimbatore