The Senior Digital Marketing Executive will be responsible for creating and executing comprehensive digital marketing strategies to increase app downloads, user engagement, and brand visibility and build a solid brand reputation.
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Key Responsibilities
Create and implement data-driven SEO strategies to enhance website visibility and search rankings.
Develop and implement strategies to increase app installs and active users.
Plan and manage app promotion campaigns on Google Ads, Meta Ads (Facebook & Instagram), YouTube, and other digital platforms.
Optimize app store listings (ASO) to improve app visibility and conversion rates.
Monitor and improve app rankings on Google Play Store and Apple App Store.
Conduct thorough keyword research to align with business objectives and customer search intent.
Optimize on-page and off-page SEO, including link-building, meta tags, and content structure.
- Develop and implement a comprehensive social media strategy to achieve company objectives.
- Candidate should able to face camera for brand promotion.
- Create, curate, and manage all published content (images, video, written, etc.) across various social media platforms.
Collaborate with content teams to develop high-quality, keyword-rich articles, blogs,



and landing pages.
Build a robust presence across social media platforms (LinkedIn, Instagram, Facebook, and Twitter [now X]).
Create and schedule engaging content tailored to each platform, focusing on user engagement and lead generation.
Foster community engagement by interacting with followers, addressing inquiries promptly, and participating in relevant industry conversations.
Monitor social media trends, competitors, and analytics to stay ahead of the curve.
Work closely with the in-house graphic designer to develop visually appealing and effective marketing assets.
Align creative outputs with the company's branding guidelines and campaign objectives.
Design, manage, and optimize paid campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others to maximize lead generation.
Monitor ad performance metrics (CTR, CPC, conversion rates) and refine strategies for optimal ROI.
Develop A/B testing strategies for creative and ad copy to ensure campaign effectiveness.
Experiment with emerging advertising platforms or creative marketing techniques to diversify lead-generation channels.

📌 Mobile App Digital Marketing Executive New Delhi
🏢 Chaudhry Nummero Infra
📍 New Delhi