Job Title: Manager – PlanningLocation: Worli, Mumbai (On-site)Role Overview:We are looking for a strategic and performance-driven Manager – Planning to lead media planninginitiatives and drive effective campaign execution. This role involves delivering impactfulperformance campaigns and developing innovative media strategies, optimizing performance, andmanaging client relationships.Key Responsibilities:● Develop and execute comprehensive media plans aligned with campaign objectives.● Plan and strategize for D2C clients to achieve incremental revenue & ROAS● Plan and strategize media across Google & Meta platforms● Plan across multiple channels including display, social, video, search, andprogrammatic.● Optimize campaigns to ensure budget efficiency and performance.● Analyze campaign data (CTR, CPA, ROAS, conversions) to drive insights andimprovements.● Lead media mix optimization to maximize conversions, reach, engagement,



and ROI.● Collaborate with cross-functional teams to ensure seamless campaign execution.● Build and manage relationships with media vendors and partners.● Act as the first point of contact for client escalations.● Drive innovation by exploring new media strategies and solutions.● Conduct industry and competitor analysis to enhance campaign effectiveness.● Lead team performance through mentoring, feedback, and hiring initiatives.● Ensure adherence to timelines, processes, and delivery standards.Preferred Skills:● 2-3 years of experience in handling performance for D2C brands● 4–6 years of experience in media planning or digital marketing.● Robust expertise in media planning, buying, and audience segmentation.● Certifications in Google and Meta platforms preferred.● Experience with tools (DV360, Google Ads, Meta, etc.) and research platforms(ComScore, GWI, SimilarWeb).● Strong analytical, communication, and stakeholder management skills.● Proven ability to lead teams and manage client relationships.

📌 Media Manager (Maharashtra)
🏢 The Starter Labs
📍 Maharashtra