Marketing Communications Specialist – Talent & Engagement

Role PurposeOwn and execute marketing communications that strengthen talent attraction, engagement and awareness across recruitment programs, campus hiring, talent communities, qualified forums, conferences and other talent-focused initiatives. The role will translate business and talent requirements into compelling, audience-specific communication across digital, social, campus and event channels.

Key Responsibilities1. Recruitment & Talent CommunicationsDevelop compelling communication for

job postings, hiring campaigns, talent pools and recruitment initiatives .Create campaign messaging for niche and high-volume talent segments.Develop emailers, social posts, digital creatives, landing-page content and recruitment collateral.Ensure consistent employer and talent proposition across all recruitment touchpoints.2. Campus & Early-Career CommunicationCreate communication for

campus hiring, university partnerships, career fairs and student engagement programs .Develop presentations, brochures, posters, social content and event communication targeted at students and young professionals.Build campaigns that position the organization as an attractive destination for emerging talent.3. Forums, Seminars & ConferencesOwn communication for

talent forums, leadership seminars,



industry conferences, webinars and roundtables .Develop event themes, invitations, speaker profiles, agendas, promotional content and post-event communication.Support thought-leadership communication around recruitment, talent, AI, gig workforce, workforce transformation and related services.4. Talent Engagement & Community BuildingCreate communication journeys to

attract, activate, engage and retain talent communities .Develop newsletters, engagement campaigns, announcements and reactivation campaigns.Partner with recruitment and talent teams to improve response and participation rates.5. Content & StorytellingConvert complex talent and business initiatives into

simple, compelling stories and communication .Develop case studies, success stories, employee/talent stories, thought-leadership articles and campaign narratives.Maintain a consistent tone, messaging architecture and brand identity across channels.6. Campaign ManagementPlan and execute integrated communication campaigns across:LinkedIn and social mediaEmail and messaging platformsCareer/campus platformsInternal talent communitiesEvents and conferencesDigital and physical collateralTrack campaign performance and continuously improve messaging based on engagement data.

📌 Marketing Communications Specialist (Mumbai)
🏢 Innodata
📍 Mumbai