B2B Social Media & Marketing Manager

Industry: Software Asset Management (SAM) / Enterprise IT
Location: India
Experience: 3–6 years

Role

We are looking for a B2B Social Media & Marketing Manager to build our brand in the Software Asset Management and enterprise technology market across India, the Gulf and Europe.

This is more than a social media role. You will own content, digital marketing, lead generation and sales support, helping convert market awareness into meaningful business conversations.

Key Responsibilities

Social Media & Content

- Own LinkedIn and other relevant B2B channels.
- Develop content around SAM, software licensing, compliance, audits, ITAM, cost optimisation and enterprise technology.
- Create posts, articles, case studies, newsletters, webinars and other marketing content.
- Build thought leadership for the company and its leadership team.

Lead Generation & Campaigns

- Identify target industries, companies and decision makers.
- Plan and execute LinkedIn, email and digital campaigns.
- Develop lead-generation campaigns, webinars and account-based marketing initiatives.
- Nurture and qualify marketing leads and hand them over to sales.

Sales & Market Support

- Work closely with the sales team to identify opportunities and target accounts.
- Research prospects, industries, competitors and market developments.




- Create sales presentations, proposals, case studies and other sales enablement material.
- Identify events, partnerships and market opportunities that can generate business.

Digital Marketing

- Manage website content and basic SEO.
- Manage email marketing and CRM activities.
- Track campaigns, leads, engagement and conversion.
- Measure marketing performance against qualified leads, meetings and pipeline, not just followers.

What We Are Looking For

- Strong B2B marketing and LinkedIn experience.
- Excellent written and communication skills.
- Ability to understand and simplify technical subjects.
- Good knowledge of digital marketing, content, SEO and email marketing.
- Robust research and analytical skills.
- Comfortable working closely with sales.
- Commercial mindset and willingness to take ownership.

Experience in SAM, ITAM, software licensing, cybersecurity, cloud or enterprise IT will be an advantage.

The Ideal Candidate

Someone who can understand the technology, create compelling content, reach the right decision makers and help turn attention into sales opportunities.

This is a marketing role with a clear business and revenue focus.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Manager (India)
🏢 Aatxe Analytics
📍 India