We are looking for an experienced Senior Digital Marketing & SEO Analyst to lead our SEO and digital acquisition initiatives. The candidate will be responsible for developing data-driven strategies, improving organic visibility, managing paid campaigns, generating qualified leads, and measuring overall marketing performance.

This is a senior position requiring solid strategic, analytical, technical, and team-coordination capabilities.

Key Responsibilities

- Develop and lead the overall SEO and digital marketing strategy.
- Plan and manage campaigns across Google Ads, Meta Ads and other relevant platforms.
- Lead on-page, off-page, local and technical SEO initiatives.
- Conduct advanced keyword research, competitor analysis and market-opportunity assessments.
- Perform technical SEO audits and coordinate with development teams to resolve website issues.
- Monitor crawling, indexing, site architecture, structured data, Core Web Vitals and page performance.
- Develop content strategies based on search demand, customer intent and business objectives.
- Manage campaign budgets and improve cost per lead, customer-acquisition cost and return on advertising spend.
- Build and maintain marketing dashboards using analytics and reporting tools.
- Track website traffic, keyword rankings, conversions, attribution and user behaviour.
- Establish accurate conversion tracking through Google Tag Manager, analytics events and advertising pixels.
- Analyse campaign performance and provide actionable recommendations to management.
- Guide content writers, designers and junior marketing team members.
- Define digital marketing processes, reporting standards and performance benchmarks.
- Evaluate new marketing channels, tools and opportunities for business growth.
- Stay updated with search-engine algorithm changes, privacy regulations and digital marketing trends.

Required Skills and Experience





- At least five years of hands-on experience in SEO and digital marketing.
- Solid experience with Google Analytics, Google Search Console and Google Tag Manager.
- Proven experience managing Google Ads and Meta Ads campaigns.
- Advanced knowledge of technical, on-page and off-page SEO.
- Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Moz or similar platforms.
- Strong understanding of conversion tracking, campaign attribution and marketing funnels.
- Ability to interpret data and convert findings into practical growth strategies.
- Working knowledge of HTML, website architecture, content management systems and page-speed optimization.
- Experience managing advertising budgets and improving campaign profitability.
- Strong project-management, communication and leadership skills.
- Ability to coordinate effectively with management, developers, designers and content teams.

Preferred Qualifications

- Bachelor’s or master’s degree in Marketing, Business, Communications, Computer Science or a related field.
- Certifications from Google, Meta, HubSpot, SEMrush or similar platforms.
- Experience in mobile-app marketing, e-commerce, SaaS or technology businesses.
- Familiarity with Looker Studio, Microsoft Clarity, Hotjar, Canva and marketing automation tools.
- Experience mentoring or managing junior digital marketing team members.

Key Performance Indicators

- Organic traffic and search-visibility growth
- Improvement in priority keyword rankings
- Qualified leads and conversion growth
- Cost per lead and customer-acquisition cost
- Return on advertising spend
- Website and landing-page conversion rates
- Technical SEO improvements and website health
- Content performance and backlink quality
- Accuracy of tracking, attribution and reporting
- Achievement of campaign budgets and business targets

Job Type: Full-time

Pay: From ₹50,000.00 per month

Work Location: In person

📌 SEO & Digital Marketing Specialist (India)
🏢 Rayblaze Global Private
📍 India