Key Responsibilities

Brand & Campaign Management

* Coordinate and execute marketing campaigns across online, retail, and wholesale channels.

* Assist in planning and executing new perfume launches, festive campaigns, and promotional activities.

* Ensure all brand communications maintain Birra Fragrances' premium image and identity.

* Coordinate photo shoots, video shoots, and content creation.

Digital Marketing

* Coordinate with digital marketing agencies for Meta, Google, and other paid campaigns.

* Manage the social media content calendar and coordinate daily posting.

* Monitor campaign performance and prepare weekly/monthly reports.

* Coordinate website banners, product uploads, and promotional creatives.

Retail & Trade Marketing

* Coordinate branding requirements for Birra retail outlets.

* Develop and distribute POS materials including standees, posters, danglers, brochures, and gift packaging.

* Support retail teams with promotional campaigns and visual merchandising.

* Coordinate marketing support for distributors and super stockists.

Product Launches

* Plan and coordinate launches for current fragrances and collections.

* Work with packaging, design, and production teams to ensure timely launch readiness.

* Coordinate product photography, videos, and marketing collateral.

Influencer & PR Coordination

* Identify and coordinate influencer collaborations.

* Manage gifting campaigns and PR sample dispatches.

* Maintain influencer and media databases.

* Track campaign performance and ROI.

Vendor Coordination

* Coordinate with printers, designers, photographers, event agencies, and production vendors.

* Obtain quotations, prepare purchase requests, and monitor budgets.

* Ensure timely delivery of marketing materials.

Market Research

* Monitor competitor launches, pricing, promotions, and consumer trends.





* Provide recommendations to strengthen Birra's market positioning.

Qualifications

* Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

* 2–4 years of marketing experience, preferably in perfumes, beauty, luxury, FMCG, or retail.

* Experience working with agencies and vendors is preferred.

Skills Required

* Strong project management and coordination skills.

* Excellent communication and presentation abilities.

* Understanding of digital marketing platforms (Meta, Google, Instagram).

* Knowledge of Canva and Microsoft Office; familiarity with Adobe Creative Suite is an advantage.

* Strong attention to detail and time management.

* Ability to manage multiple projects simultaneously.

* Analytical mindset with reporting skills.

Key Performance Indicators (KPIs)

* Timely execution of all marketing campaigns.

* Successful product launches as per timeline.

* Growth in social media engagement and reach.

* On-time delivery of retail branding materials.

* Effective coordination with agencies and vendors.

* Marketing budget adherence.

* Campaign performance against defined objectives.

* Retail and distributor satisfaction with marketing support.

Preferred Qualities

* Passion for fragrances, luxury brands, and consumer marketing.

* Creative, proactive, and highly organized.

* Ability to work in a fast-paced entrepreneurial environment.

* Strong ownership mindset and problem-solving skills.

Pay: ₹40,000.00 - ₹70,000.00 per month

Ability to commute/relocate:

- Mazagaon, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- What is current package
- How many years of experience do u hold Digital marketing, Social media coordination, Retail or trade marketing, Product launches, Influencer marketing, Vendor coordination

Work Location: In person

📌 Marketing Coordinator (India)
🏢 Birra Fragrance
📍 India