Job Summary

We are looking for a creative and result-oriented Social Media Manager to manage and strengthen the school’s digital presence. The candidate will be responsible for creating engaging content, managing social media platforms, promoting admissions and school events, and increasing online reach and parent engagement.

Key Responsibilities

- Manage the school’s social media platforms including Instagram, Facebook, YouTube and LinkedIn.
- Develop and execute a monthly social media content calendar.
- Create engaging posts, reels, stories, videos and promotional campaigns.
- Regularly cover school events, student achievements, academic activities and campus life.
- Plan and execute admission-focused digital campaigns to generate enquiries and leads.
- Manage Meta Ads and other paid digital campaigns and monitor their performance.
- Coordinate photography and videography for events and promotional activities.
- Write creative captions and promotional content aligned with the school’s brand.
- Coordinate with academic, admission and event teams to collect relevant content.
- Ensure timely posting and maintain consistent branding across all digital platforms.
- Monitor comments, messages and online enquiries and ensure timely responses.
- Track reach, engagement, followers, leads, cost per lead and campaign performance.




- Prepare monthly social media and digital marketing performance reports.
- Monitor competitor schools and identify recent social media trends and promotional opportunities.
- Coordinate with external digital marketing agencies, photographers, videographers and designers whenever required.
- Maintain proper records and archives of photographs, videos and digital creatives.

Required Skills & Qualifications

- Bachelor’s degree in Marketing, Mass Communication, Digital Marketing, Media or a related field.
- 3+ years of relevant experience in social media/digital marketing; experience in the education sector is preferred.
- Strong knowledge of Instagram, Facebook, YouTube and LinkedIn.
- Experience with Meta Business Suite, paid advertising and lead-generation campaigns.
- Good content-writing and communication skills.
- Basic knowledge of Canva, video editing and content creation tools.
- Ability to independently plan campaigns and meet deadlines.
- Creative mindset with a strong understanding of current social media trends.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Social Media Manager (India)
🏢 Delhi Public School, kollam
📍 India