Webshop Commercial Lead

As a Webshop Commercial Lead, you lead the teams responsible for Navigation, Search, Cross-sell, Merchandising, and Conversion Rate Optimisation (CRO) to enhance product discovery, onsite relevance, and customer experience. You drive commercial performance by improving conversion, basket size, and product discoverability through data-driven optimisation and experimentation. Working closely with Product Managers, Engineering, Design, and Data teams, you ensure these horizontal capabilities are aligned with webshop priorities and deliver measurable business impact. The role also supports the future integration of SEO strategy into the webshop domain as the function evolves.

You will:

- Lead and scale horizontal webshop capabilities by managing the Navigation, Search, Cross Sell, Merchandising, and CRO teams, establishing clear goals, ownership, governance, and performance expectations.
- Define and execute capability strategy aligned with webshop priorities and commercial objectives, translating strategic initiatives into measurable execution plans and driving continuous improvement across all managed functions.
- Enhance product discovery and commercial performance by improving Search, Navigation, PLP/PDP experiences, recommendations, Cross Sell, and Merchandising to increase relevance, discoverability, basket growth, and conversion.
- Build operational excellence through structured planning, prioritisation, progress tracking, experimentation (CRO), and data-driven decision-making, ensuring high-quality, scalable, and outcome-focused delivery.




- Drive cross-functional alignment and collaboration by partnering with Product, Engineering, Design, Data, Architecture, and business stakeholders to deliver coordinated, customer-centric, and commercially impactful solutions.
- Strengthen organisational effectiveness by clarifying roles, responsibilities, and decision rights, preparing for future SEO ownership, and ensuring visibility, governance, and alignment across Growth, Core, and webshop teams.

You have:

- Extensive ecommerce leadership experience across digital commerce, onsite optimisation, search, merchandising, experimentation (CRO), product discovery, and commercial growth.
- Proven people leadership with experience managing multiple specialist teams in cross-functional, matrix organisations, fostering accountability, collaboration, and high performance.
- Strong commercial and strategic acumen, with deep knowledge of ecommerce growth drivers including search relevance, recommendations, merchandising, discoverability, conversion optimisation, and basket growth.
- Data-driven and execution-focused, with the ability to translate customer and business needs into clear priorities, measurable outcomes, and scalable initiatives while balancing strategy with hands-on delivery.




- Exceptional stakeholder management and communication skills, building robust partnerships across Product, Engineering, Design, Data, and business teams to align priorities and drive execution.
- Demonstrated track record of delivering measurable business impact by improving discoverability, experimentation, onsite relevance, and overall ecommerce performance.

Why vidaXL

vidaXL is a major player in the ever-growing world of e-commerce. Since our foundation in 2006, we've expanded our global reach, serving millions of customers with a vast selection of products for every aspect of their lives. Our bold and down-to-earth approach sets us apart. We embrace challenges, take chances, and try new things every day, all with the goal of providing the best possible experience for our customers.

We believe in our people, and we love to invest in their personal growth. We offer the freedom to seize opportunities, thrive, and grow alongside a global e-commerce leader.

Join us to growXL!

Want to join us?

We look forward to your application! For more information, contact our Senior Talent Acquisition Specialist : Yerra Praneeth Email: [email protected].

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An assessment will be part of our recruitment process

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability.

📌 Webshop Commercial Lead (India)
🏢 vidaXL
📍 India