MARKETINGASSISTANT Job Description Role Overview The Marketing Assistant will be responsible for driving patient acquisition and brand visibility across all four branches through a combination of digital marketing, lead management, data tracking, and community outreach. This is a hands-on, results-oriented role requiring strong coordination with the clinical team, a data-driven mindset, and an unwavering commitment to discipline and consistent performance. Key Responsibilities 1. Digital Marketing & SEO * Manageandmaintain SEO strategy to ensure all four branches consistently rank in the first position for target keywords. * Plan and execute Google Ads campaigns within the allocated budget to deliver a steady and consistent patient flow across all branches. * Formulate Instagram content strategy and create engaging posts to generate quality leads. 2. Lead Management & Performance Tracking * Track all incoming leads and update records in real time after every call received. * Maintain and monitor a detailed tracker of amount spent vs. leads received vs. revenue generated —ensuring clear visibility into ROI at all times. * Review and understand the history of previous campaigns and initiatives to build on what has worked and course-correct what has not. * Continuously work on improving the quality percentage of leads generated. 3. CRMImplementation * Implement and manage the CRM system on Zoho, ensuring accurate and up-to-date data at all times. 4. Follow-Up & Retention Strategy * Design and execute structured follow-up strategies for positive leads who have not yet checked in. * Develop and implement re-engagement strategies for negative leads to explore conversion opportunities. 5. Campaigns & Community Outreach * Identify and organise outreach campaigns at apartments, schools, colleges, and sports centres to tap into local community opportunities. * Plan and manage monthly newsletters — including content refinement and timely delivery to the patient database. 6.



Strategic Growth & Progress Management * Serve as the bridge between the organisation's current positioning and its growth targets — proactively identifying gaps, proposing solutions, and ensuring forward momentum. * Track milestones and consistently evaluate whether marketing activities are aligning with broader organisational goals.7. Team Collaboration * Conduct weekly proactive discussions with the doctors' team to review lead quality, gather feedback, and align marketing efforts with clinical insights. ⭐ WorkCulture —Non-Negotiable Discipline is the most critical attribute expected in this role. The Marketing Assistant must demonstrate consistent punctuality, timely reporting, structured follow-through on all tasks, and a proactive approach to responsibilities — without the need for repeated reminders. A high standard of qualified conduct and accountability is expected at all times. Qualifications & Experience * Minimum5years of hands-on experience in digital SEO and leads management. * Demonstrated experience in the medical or healthcare industry — including managing SEO, paid campaigns, or lead pipelines for hospitals, clinics, dental practices, or allied health organisations. * Proven track record of managing multi-branch or multi-location digital presence. * Proficiency in Google Ads, SEO tools (e.g., SEMrush, Ahrefs, Google Search Console), and Meta (Instagram) marketing. * Working knowledge of Zoho CRM or similar CRM platforms. * Strong analytical skills — ability to prepare and interpret spend-vs-lead-vs-revenue reports. * Excellent communication and stakeholder coordination skills. * Self-driven, organised, and capable of independently managing multiple campaigns simultaneously. *Knowledge of AI would be added advantage This role demands ownership, accountability, and a genuine passion for healthcare marketing.

Interested candidate meeting the above job requirements, please email us your updated CV to [email protected]

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Marketing Assistant ( Google Ads, SEO tools-Meta, Instagram Marketing) (Chennai)
🏢 HR Tech IND Consulting
📍 Chennai