Key Responsibilities

- Develop and execute hospital trade marketing and business development activities.
- Build and maintain professional relationships with doctors, clinics, nursing homes, diagnostic centres, pharmacies, corporate organizations, and other referral sources.
- Identify current referral opportunities and potential business partners.
- Conduct regular field visits to referral doctors, clinics, and healthcare institutions.
- Promote hospital services, specialties, diagnostic facilities, packages, and new clinical services.
- Coordinate with consultants and clinical departments for referral-network development.
- Develop strategies to increase OPD, IPD, diagnostic, surgical, emergency, and other hospital service volumes.
- Maintain regular communication with existing referral partners and identify opportunities for stronger engagement.
- Organize doctor meetings, CME programs, health camps, awareness programs, corporate health check-ups, and other promotional activities.
- Coordinate with the Marketing and Operations teams for campaigns and promotional activities.
- Collect market intelligence regarding competitor hospitals, pricing, services, packages, and promotional activities.
- Identify new markets, locations,



and customer segments for hospital services.
- Prepare and distribute approved marketing materials and service information to referral partners.
- Follow up on referrals and maintain appropriate referral-related records.
- Track leads, referrals, conversions, and business generated through marketing activities.
- Prepare daily, weekly, and monthly field visit and business-development reports.
- Coordinate with corporate clients for health check-ups, medical camps, employee wellness programs, and other healthcare services.
- Support insurance/TPA and corporate tie-up activities as assigned.
- Assist in developing hospital tie-ups, referral arrangements, and strategic partnerships in accordance with organizational policies.
- Ensure all marketing activities are conducted ethically and in compliance with hospital policies and applicable regulations.
- Handle partner feedback and coordinate with the concerned departments for timely resolution.
- Participate in hospital promotional events, exhibitions, medical camps, and community outreach programs.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Marketing Executive (Trade) (Madhyamgram)
🏢 Vivacity Multispecialty Hospital
📍 Madhyamgram