About the Role

We are looking for an experienced Brand Management & Marketing Communications skilled/faculty memberto deliver an advanced certification programme covering Strategic Brand Management & Marketing Communication.

The ideal candidate should have strong knowledge of brand strategy, consumer behaviour, market segmentation, marketing mix, customer value, integrated marketing communication (IMC), digital marketing, campaign planning and execution, along with the ability to explain concepts through practical industry examples and case studies.

The course structure includes:

- Foundations of Brand Management
- Strategic Brand Management
- Creating & Nurturing Specialized Brands
- Data Science in Branding
- Marketing Communication, Tools & Digital Integration
- Creating Brand Campaigns

Key Topics

The trainer should be comfortable teaching topics such as:

- Marketing fundamentals — needs, wants, demand, products, exchange and markets
- Consumer needs and motivation
- Market segmentation and target marketing
- Geographic, demographic, psychographic and behavioural segmentation
- Customer perceived value
- Marketing mix — Product, Price, Place & Promotion
- Brand fundamentals and brand differentiation
- Product vs. brand
- Brand associations and mental structures
- Strategic brand management
- Integrated Marketing Communication (IMC)
- Advertising and sales promotion
- Personal selling and direct marketing
- Public relations
- Event marketing
- Word-of-mouth marketing
- Mobile and interactive marketing
- Social media communication




- Digital integration
- 360-degree marketing campaigns
- Campaign strategy and development
- Brand positioning and communication
- Practical brand/campaign case studies

The course material specifically emphasizes coordinating communication across multiple channels and maintaining a unified brand message, while the broader programme also covers digital, interactive, social, PR and experiential communication.

Application Question(s):

- Would you be comfortable teaching a certification programme on Strategic Brand Management & Marketing Communication covering brand strategy, segmentation & targeting, customer perceived value, marketing mix, IMC, digital communication and brand campaign building?
- The programme has six learning tracks, including Foundations of Brand Management, Strategic Brand Management, Specialized Brands, Data Science in Branding, Marketing Communication & Digital Integration, and Creating Brand Campaigns. Would you be able to teach the majority of these topics confidently?
- How many years of professional experience do you have in Brand Management, Marketing, Advertising, Marketing Communications or a related field? Please briefly mention your relevant roles/projects.
- How many years of teaching/training experience do you have? Have you taught MBA students, postgraduate students, working professionals or corporate learners before? Please provide details.
- We can offer ₹350 per hour. Would that work for you?

Work Location: Remote

📌 Brand Management & Marketing Faculty (India)
🏢 Revival Mastery
📍 India