Key Responsibilities

- Identify and shortlist relevant influencers/content creators (micro, mid-tier, and macro) aligned with the brand's target audience and aesthetic
- Coordinate outreach, negotiations, briefings, and onboarding of influencers for collaborations, gifting, and paid partnerships
- Track and manage influencer content calendars, deliverables, timelines, and approvals
- Monitor and report on influencer campaign performance (reach, engagement, conversions, ROI) and share actionable insights
- Support execution of digital marketing campaigns across Instagram, Facebook, YouTube, and emerging platforms
- Assist in planning and scheduling organic social media content in line with the brand calendar
- Coordinate with the content/creative team to brief and gather assets for influencer and campaign use
- Support paid social media campaigns (Meta Ads, etc.) including basic setup, tracking, and reporting under guidance
- Keep track of competitor influencer activity and emerging digital marketing trends in the D2C/e-commerce space




- Maintain influencer databases, contracts, payment tracking, and campaign documentation

Requirements

- Bachelor's degree in Marketing, Mass Communication, Business, or a related field
- 1–4 years of experience in influencer marketing, social media, or digital marketing
- Good understanding of social media platforms, content trends, and influencer ecosystems
- Strong communication and relationship-management skills for working with influencers and creators
- Basic knowledge of social media analytics and reporting tools
- Detail-oriented with strong organizational and multitasking abilities
- Comfortable working in a quick-paced, target-driven D2C environment
- Familiarity with tools like Meta Business Suite, Canva, Google Sheets/Excel is a plus

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Influencer and digital marketing (India)
🏢 Color Myles
📍 India