About

AutismCOE is a fast-growing multi-state Autism Therapy clinic business with locations across North Carolina, Maryland, and Virginia. We help families access life-changing autism therapy while building a scalable healthcare services business.

The Role

We're looking for a hands-on Marketing Manager to own day-to-day marketing operations for AutismCOE. You'll lead a 5–6 person team (5 in-house along with freelance developers), work directly with the founder, and drive measurable growth across SEO, content, paid, creative, and CRM.

This is not a strategy-only role. You'll set direction and stay close to the work — reviewing SEO briefs, approving creative, jumping into ad accounts when needed. If you've graduated from execution, this isn't your role.

What You'll Own

- Team leadership — Manage the marketing team: SEO lead + report, creative/video, growth, and freelance web developers. Set weekly priorities, run performance reviews, coach and develop.
- Multi-location SEO — Oversee organic strategy across 12+ clinic locations. Local pack rankings, GBP performance, citation health, review velocity.
- Paid media — Manage Google Ads and Meta Ads spend across locations. Own CAC, CPL, and ROAS by market.
- Content & creative — Direct the content calendar, brief the creative team, ensure brand consistency across all channels.
- CRM oversight (Zoho CRM) — Partner with sales and operations on Zoho CRM to ensure marketing-to-sales handoff, campaign attribution, and lead reporting are working. You won't run day-to-day CRM operations, but you'll own the marketing view into the funnel and hold the line on data quality.
- Website & optimization — Direct freelance web developers on site improvements, landing pages, CRO tests, technical SEO fixes, and page speed. Own the roadmap; the developers execute.
- Reporting — Deliver a weekly marketing scorecard to the founder with clear numbers: leads by location, cost per lead, conversion rates, organic growth, ad performance, funnel metrics.
- AI search / AEO / GEO — Stay ahead of how AI Overviews, ChatGPT, and Perplexity are changing healthcare search. We're investing here early.

What We're Looking For

Required:

- 5–10 years of digital marketing experience with at solid 2-3 years managing a team and overall delivery
- Proven track record scaling SEO for a multi-location or service business
- Hands-on experience with Google Ads, Meta Ads, GA4, GSC, and modern SEO tools




- Comfortable working with a CRM (Zoho, HubSpot, Salesforce, or similar) to track leads, campaigns, and funnel performance
- Comfortable directing web developers and reviewing technical work (you don't need to code, but you need to know what to ask for)
- Strong analytical mindset — can build a scorecard, defend a number, kill a losing channel
- Experience managing offshore or distributed teams
- Direct, honest communication style — comfortable pushing back and defending decisions

Strongly preferred:

- Healthcare, medical, therapy, education, or other YMYL/regulated industry experience
- Multi-location or multi-unit service business experience
- US market experience

Familiarity with AEO/GEO and AI search optimization

Key Responsibilities

Paid Advertising & Campaign Management

- Manage and optimize Indeed Ads, Google Ads, Meta Ads, and LinkedIn campaigns
- Create high-performing ad creatives, copy, and targeting strategies
- Continuously improve CPL, CTR, and conversion rates
- Align hiring and intake campaigns with real-time business needs

Nice to have:

- CRO / landing page optimization background
- Experience marketing a scale-up business
- Marketing automation and email nurture flow design

How Success Is Measured (First 12 Months)

- Team performing at or above baseline within 60 days
- Weekly scorecard operational within 30 days
- Cost per qualified intake reduced by 20% by month 6
- Successfully launch marketing playbook for at least 2 new clinic locations

Compensation

Competitive base + performance bonus tied to marketing scorecard outcomes. Comp reflects experience and location.

How to Apply

Send resume + one paragraph on the marketing problem you're most proud of solving, including the numbers that show it worked.

Work Details

- Shift: US Night Shift (6:00 PM – 3:30 AM IST)
- Employment Type: Full-Time, Permanent
- Work Mode: In-office (Mohali – Sector 74, Punjab)
- Working Days: Monday to Friday (5 Days)

What We Offer

- Market-competitive salary (No bar for the right candidate)




- Attractive performance-based incentives
- Opportunity to work with international Healthcare, SaaS, and IT clients
- Fast career growth in a rapidly expanding organization
- Supportive and performance-driven work environment

Significant Work Conditions

- This is a strictly in-office role (No remote or hybrid option).
- No cab or meal facilities are provided.
- Candidates must arrange their own transportation.
- Availability for the US night shift is mandatory.
- Only candidates comfortable with the shift timing and daily commute should apply.

Contact: [email protected]

Pay: ₹45,000.00 - ₹70,000.00 per month

Ability to commute/relocate:

- Chandigarh: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- Do you have proven experience managing SEO for a multi-location or service-based business, including Local SEO and Google Business Profile (GBP)?
- Are you comfortable working full-time from our Mohali Sector 74 office on the US Night Shift (6:00 PM – 3:30 AM IST), Monday to Friday, with no remote/hybrid option?
- Do you have experience working with GA4, Google Search Console, SEO tools, and a CRM such as Zoho, HubSpot, or Salesforce for lead/funnel tracking?
- Do you have 5–10 years of hands-on Digital Marketing experience, including at least 2–3 years of team management experience?
- You are managing a 5–6 member distributed marketing team while reporting directly to a founder. How would you structure weekly priorities, team accountability, campaign decisions, SEO/paid performance reviews, CRM attribution, and the weekly marketing scorecard—especially when one channel is consuming budget but not producing qualified leads?

Please explain what you would stop, change, or scale and why ?

- You have managed a multi-location/service-based business where SEO, Google Ads, Meta Ads, content, CRM, website/CRO, and AI search (AEO/GEO) all contribute to the same growth funnel. Briefly explain how you would identify the biggest performance bottleneck, prioritize actions, and measure success using metrics such as CPL, CAC, ROAS, conversion rate, organic growth, and qualified leads.

Please include one real example with measurable results ?

Education:

- Bachelor's (Required)

Language:

- English (Required)

Shift availability:

- Night Shift (Required)

Work Location: In person

📌 Digital Marketing Manager | 5–10 Years | SEO, PPC & Growth | Night Shift (US Process) | Mohali (Chandigarh)
🏢 Autism Center of Excellence
📍 Chandigarh