SEO Manager – White Hat, Grey Hat & Black Hat SEO

Experience: 5+ Years
Salary: ₹30,000 – ₹1,00,000 per month
Job Type: Full-Time, Permanent
Location: Noida, Sector 63 – In Person
Working Days: 5.5 Days

Job Summary

We are looking for an experienced and highly skilled SEO Manager with comprehensive knowledge of White Hat, Grey Hat, and Black Hat SEO techniques.

The ideal candidate should have strong practical knowledge of search engine algorithms, ranking factors, technical SEO, content optimization, link building, SEO automation, competitor analysis, penalty recovery, and advanced SEO strategies.

The candidate will be responsible for developing SEO strategies based on project objectives, competition, timelines, and risk levels, while delivering measurable improvements in rankings, organic traffic, leads, and revenue.

Key ResponsibilitiesSEO Strategy & Management

- Develop and implement comprehensive SEO strategies for multiple websites and industries.
- Create short-term and long-term SEO strategies based on business objectives.
- Manage multiple SEO campaigns, websites, domains, and projects simultaneously.
- Set SEO targets, KPIs, timelines, and performance benchmarks.
- Analyze search engine algorithms and ranking patterns to identify opportunities.
- Monitor Google algorithm updates and adapt strategies accordingly.

White Hat SEO

Robust hands-on knowledge of:

- Technical SEO
- On-Page SEO
- Off-Page SEO
- Keyword research and mapping
- Content strategy and optimization
- Internal linking
- Website architecture
- Link-building strategies
- Local SEO
- E-commerce SEO
- International SEO
- Mobile SEO
- Core Web Vitals and page experience
- Schema markup and structured data
- XML sitemaps and robots.txt
- Canonicalization
- Crawl budget and indexation
- Google Search Console optimization
- Organic traffic and conversion optimization

Grey Hat SEO

Experience and understanding of advanced/aggressive SEO approaches, including:

- Expired-domain strategies
- Tiered link-building
- Advanced backlink acquisition
- PBN strategy and management
- Redirect strategies
- Parasite/third-party publishing strategies
- Advanced anchor-text strategies
- Link velocity and backlink profile management
- Content scaling and automation
- Competitor backlink exploitation
- Domain authority and topical authority strategies
- SEO testing and ranking experiments

Black Hat SEO

Strong understanding of high-risk SEO methodologies, including:

- Advanced automation-based SEO
- Large-scale link-building systems
- PBN networks
- Automated backlink generation




- Domain and microsite networks
- Advanced redirect strategies
- Content automation and spinning systems
- Indexation manipulation techniques
- SERP testing and ranking experiments
- Understanding of search-engine loopholes and vulnerabilities
- Risk assessment and mitigation
- Website penalty diagnosis and recovery

The candidate should understand the potential consequences of aggressive SEO techniques and be able to evaluate when a strategy presents unacceptable risk to a website or business.

Technical SEO

- Conduct complete technical SEO audits.
- Identify and resolve crawling and indexing issues.
- Analyze website architecture and internal linking.
- Manage canonical tags, redirects, robots.txt, XML sitemaps, and structured data.
- Identify duplicate-content and technical optimization issues.
- Work with developers to implement technical SEO recommendations.
- Analyze server-side issues affecting crawling, rendering, and indexing.
- Understand JavaScript SEO and modern website frameworks.

Link Building & Off-Page SEO

- Develop scalable link-building strategies.
- Analyze competitor backlink profiles.
- Identify high-quality link opportunities.
- Manage different types of link-building campaigns.
- Monitor backlink quality, anchor-text distribution, link velocity, and toxic links.
- Develop strategies for improving domain authority and topical relevance.
- Maintain and manage link-building resources and networks.

SEO Tools & Automation

Strong working knowledge of tools such as:

- Ahrefs
- SEMrush
- Screaming Frog
- Google Search Console
- Google Analytics
- Google Keyword Planner
- Google Trends
- GSA
- Scrapebox
- XRumer
- SEO automation platforms
- Content-generation and content-management tools

Analytics & Reporting

- Monitor keyword rankings and SERP visibility.
- Analyze organic traffic and conversions.
- Track backlinks and referring domains.
- Identify ranking losses and traffic fluctuations.
- Prepare weekly and monthly SEO reports.
- Measure campaign ROI and performance.
- Present SEO strategies and results to management.

Penalty & Recovery

- Diagnose algorithmic ranking drops.
- Identify backlink-related risks.




- Analyze manual-action and penalty-related issues.
- Develop SEO recovery strategies.
- Perform backlink audits and cleanup where required.
- Develop recovery plans following major algorithm updates.
- Monitor websites after recovery and implement preventive measures.

Team Management

- Manage and mentor SEO Executives, Specialists, and Analysts.
- Allocate projects and daily SEO tasks.
- Review team deliverables and SEO reports.
- Establish SEO processes and quality standards.
- Train team members on advanced SEO techniques.
- Monitor individual and team performance.
- Ensure projects meet deadlines and performance targets.

Requirements

- 5+ years of hands-on SEO experience.
- Demonstrated experience with White Hat, Grey Hat, and Black Hat SEO.
- Strong understanding of Google and other major search-engine algorithms.
- Proven experience improving keyword rankings and organic traffic.
- Strong technical SEO knowledge.
- Advanced keyword and competitor research skills.
- Strong link-building and backlink-analysis experience.
- Experience managing multiple websites and SEO campaigns.
- Knowledge of SEO automation and large-scale SEO processes.
- Experience with SEO penalties, ranking drops, and recovery.
- Strong analytical and problem-solving abilities.
- Ability to develop strategies independently and manage a team.
- Strong understanding of SEO risks, testing methodologies, and search-engine guidelines.

Preferred Qualifications

- Experience managing large-scale SEO campaigns.
- Experience with competitive international markets.
- Experience in e-commerce, SaaS, affiliate, lead-generation, or high-competition niches.
- Experience managing multiple domains and websites.
- Strong technical understanding of servers, redirects, domains, and hosting.
- Experience developing SEO automation workflows.
- Proven history of achieving difficult ranking targets.

Key Performance Indicators (KPIs)

- Organic traffic growth
- Keyword ranking improvements
- SERP visibility
- Organic leads and conversions
- SEO revenue/ROI
- Backlink growth and quality
- Domain and topical authority
- Technical SEO health
- Indexation improvements
- Recovery from ranking/traffic losses
- Team productivity and campaign delivery

Compensation

₹30,000 – ₹1,00,000 per month, depending on experience, expertise, and demonstrated results.

Job Type: Full-Time, Permanent
Work Location: Noida, Sector 63 – In Person
Working Days: 5.5 Days

Pay: ₹16,830.92 - ₹90,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

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