Digital Marketing & SEO Specialist

Location: Kochi, Kerala
Salary: ₹25,000 – ₹40,000 per month
Job Type: Full-time | Office-based

About the Role

We are looking for an experienced and analytical Digital Marketing & SEO Specialist to strengthen our online presence, improve Google visibility and help generate quality enquiries through search, digital advertising, YouTube and other digital channels.

We are particularly interested in someone who can bring experience, analytical thinking and practical digital marketing knowledge to the role.

This is not simply a social media posting or Meta Ads position. We already have separate requirements for social media content creation and video production.

The primary focus of this position will be SEO, Google Search, Google Ads, website performance, YouTube and digital analytics, while supporting Meta advertising and other digital initiatives when required.

We are looking for someone who can analyse our current performance, identify opportunities, implement improvements and explain to management what is working, what is not working, why, and what should be done next.

Key Responsibilities

SEO & Google Search

- Develop and implement strategies to improve organic Google rankings.
- Conduct keyword research based on student search behaviour, study destinations, universities, programmes and related opportunities.
- Handle and improve on-page SEO including page titles, descriptions, headings, internal linking and content optimisation.
- Identify technical SEO issues and coordinate necessary improvements.
- Monitor keyword rankings, organic traffic and enquiries generated through search.
- Use Google Search Console and other relevant SEO tools to identify problems and opportunities.
- Analyse competitor websites and search performance.
- Identify opportunities for new website pages and search-focused content.
- Improve local search visibility and Google Business Profile performance where relevant.
- Support appropriate off-page SEO and authority-building activities.

Google Ads

- Plan, create, manage and optimise Google Ads campaigns.
- Conduct keyword research and develop effective campaign structures.
- Analyse search terms and continuously improve keyword targeting.
- Monitor CPC, CTR, conversions, cost per enquiry and lead quality.
- Use negative keywords and other optimisation techniques to improve campaign efficiency.
- Identify which campaigns, keywords and search terms generate useful business enquiries rather than simply traffic.




- Recommend advertising budget allocation based on performance.

YouTube

- Help develop and improve our YouTube presence.
- Identify topics with strong student interest and search potential.
- Optimise video titles, descriptions, keywords and other elements for better discoverability.
- Work with our content and video teams to improve YouTube performance.
- Analyse views, watch time, audience behaviour, traffic sources and other relevant metrics.
- Identify opportunities to use existing video and short-form content more effectively on YouTube.
- Plan and manage YouTube advertising campaigns where appropriate.

Analytics & Digital Growth

- Work with Google Analytics, Google Search Console and other relevant analytics platforms.
- Analyse website traffic, user behaviour, conversions and enquiry sources.
- Identify where potential customers are being lost in the digital journey.
- Monitor competitor digital activity and identify opportunities.
- Work with the social media and video teams to improve overall digital reach and lead generation.
- Support Meta advertising and campaign optimisation when required.
- Evaluate lead quality and business outcomes rather than focusing only on clicks, impressions or traffic.
- Prepare clear reports for management with observations, conclusions and recommended actions.
- Continuously identify opportunities to improve digital visibility, enquiries and conversions.

Candidate Profile

We are looking for someone with strong practical experience in digital marketing, particularly SEO and Google-related marketing.

The ideal candidate should have:

- Strong practical knowledge of SEO and Google Search.
- Hands-on experience with Google Ads.
- Experience using Google Analytics and Google Search Console.
- Understanding of keyword research, on-page SEO and website optimisation.
- Knowledge of YouTube marketing, YouTube SEO, Analytics and/or YouTube Ads.
- Ability to analyse digital marketing data and identify opportunities for improvement.
- Understanding of lead generation and conversion-focused digital marketing.




- Positive written English and communication skills.
- A proactive and analytical approach to problem-solving.
- Ability to work independently and recommend improvements rather than waiting for instructions.

Knowledge of Meta Ads will be an advantage, but Meta advertising is not the primary focus of this position.

Experience in Study Abroad or education is not mandatory. Relevant experience from digital marketing, advertising, media, IT/web, e-commerce, financial services, education or other industries will be considered.

Experienced & Retired Professionals Welcome

We value practical knowledge, analytical ability and experience more than age or previous designation.

Experienced, recently retired and semi-retired professionals with strong hands-on knowledge of SEO, Google Ads, Google Search, Analytics, YouTube, websites or digital marketing are encouraged to apply.

Candidates should, however, be comfortable working directly with current digital platforms and tools.

This is a hands-on position involving analysis, implementation and continuous improvement, rather than only supervision or advisory work.

Professionals looking for a stable and meaningful full-time role in Kochi are welcome to apply.

What We Value

We will give particular importance to candidates who can demonstrate actual results, such as:

- Improving Google rankings or organic website traffic.
- Successfully implementing SEO strategies.
- Managing and improving Google Ads campaigns.
- Improving website enquiries or conversions.
- Growing YouTube reach, traffic or engagement.
- Using analytics to identify a business or marketing problem and implementing an improvement.
- Developing digital strategies based on data rather than assumptions.

Practical ability, analytical thinking and demonstrated results will be given greater importance than qualifications or certifications alone.

Compensation

₹25,000 – ₹40,000 per month

Salary within the range will depend on practical experience, expertise and demonstrated capability.

Location: Kochi, Kerala
Work Mode: Full-time | Office-based

Pay: ₹25,000.00 - ₹40,000.00 per month

Application Question(s):

- How many years of experience do you have in SEO, Google Ads, Google Search or Digital Marketing?
- Are you comfortable with a hands-on role where you will personally analyse data, work with digital platforms, implement changes and monitor results rather than only supervising others?

Work Location: In person

📌 Digital Marketing & SEO Specialist (India)
🏢 Salve Maria International
📍 India