SEO Manager

FlooringMart, Inc.

U.S.-Based Flooring & Home Improvement E-Commerce Business | Supported by BMS Estimating Pvt. Ltd. | Kozhikode, Kerala

Location: UL CyberPark, Kozhikode, Kerala
Shift: Morning Shift — Monday to Friday, 10:30 AM – 7:30 PM IST
Employment Type: Full-Time | On-Site
Experience: 5–6 Years
Expected Joining: Immediate
Compensation: ₹5.4 LPA – ₹6.0 LPA, based on experience, skills, and interview performance
Reporting To: Digital Marketing Lead

ABOUT US

FlooringMart, Inc. is a U.S.-based next-generation flooring and home improvement e-commerce marketplace being developed to serve the North American market.

The platform is being built with a strong focus on AI-powered technology, digital commerce, and an enhanced online customer experience, with the vision of becoming one of the leading technology-driven flooring e-commerce platforms in the North American market.

The India-based team is supported by BMS Estimating Pvt. Ltd., the Kozhikode operations office aligned with U.S.-based flooring and construction businesses. This is an exciting opportunity to join the team at an early stage and play a key role in establishing FlooringMart's digital presence and organic growth.

We are looking for an experienced and hands-on SEO Manager who can take ownership of the SEO strategy, build the organic growth roadmap, and help establish FlooringMart as a strong and visible brand in the online flooring and home improvement market.

POSITION SUMMARY

The SEO Manager will be responsible for developing and executing the SEO strategy for FlooringMart, with a primary focus on increasing organic search visibility, rankings, website traffic, qualified leads, and overall digital growth.

This is a hands-on strategic role requiring the candidate to build and own the SEO roadmap while executing On-Page, Off-Page, Technical, and Local SEO initiatives.

The ideal candidate will have strong analytical and technical SEO capabilities, experience working with SEO and analytics tools, and the ability to collaborate closely with content, web development, and marketing teams. Experience with e-commerce SEO will be a significant advantage, given the nature of the FlooringMart platform.

KEY RESPONSIBILITIES

SEO Strategy & Roadmap

- Develop and implement comprehensive SEO strategies aligned with FlooringMart's business and digital growth objectives.
- Build, manage, and execute the overall SEO roadmap.
- Define SEO priorities, initiatives, and measurable performance objectives.
- Manage On-Page, Off-Page, Technical, and Local SEO activities.
- Identify new organic growth opportunities and translate them into actionable SEO initiatives.
- Balance strategic planning with hands-on SEO execution and continuous optimization.

Keyword Research & Market Analysis

- Conduct comprehensive keyword research to identify high-value search opportunities.
- Analyze competitors and search trends to identify opportunities for improving organic visibility.
- Conduct market research relevant to the flooring and home improvement e-commerce space.
- Develop keyword strategies aligned with products, categories, content, and business objectives.
- Continuously evaluate search behavior and identify opportunities for organic growth.

On-Page SEO & Content Optimization

- Optimize website content, meta titles, meta descriptions, headings, internal linking, and site structure.
- Develop and implement SEO recommendations for website content and landing pages.
- Ensure content is optimized for relevant search intent and target keywords.




- Collaborate with content teams to incorporate SEO best practices into content development.
- Identify content gaps and opportunities to improve organic search performance.

Technical SEO

- Conduct regular technical SEO audits and identify issues affecting website performance and search rankings.
- Identify and resolve issues related to crawling, indexing, website architecture, and search engine accessibility.
- Monitor and improve Core Web Vitals and other technical SEO factors.
- Evaluate structured data and other technical elements that support search visibility.
- Work closely with the web development team to implement technical SEO recommendations.
- Ensure the website follows current Google SEO guidelines and best practices.

Off-Page SEO & Link Building

- Develop and execute effective off-page SEO and link-building strategies.
- Build and manage high-quality backlinks to strengthen website authority.
- Identify relevant link-building and digital outreach opportunities.
- Monitor backlink profiles and evaluate the quality and relevance of external links.
- Continuously evaluate off-page SEO performance and identify areas for improvement.

SEO Analytics & Performance Reporting

- Monitor keyword rankings, organic traffic, conversions, and overall SEO performance.
- Track the effectiveness of SEO initiatives against defined performance objectives.
- Analyze SEO data to identify trends, opportunities, and performance gaps.
- Prepare regular SEO performance reports and communicate actionable insights.
- Measure the impact of SEO activities on rankings, traffic, visibility, and lead generation.

Cross-Functional Collaboration

- Collaborate closely with content, web development, and digital marketing teams to achieve SEO objectives.
- Provide SEO recommendations to improve website structure, content, and digital performance.
- Coordinate with relevant teams to ensure SEO requirements are incorporated into website and content initiatives.
- Communicate SEO priorities, recommendations, and performance insights to stakeholders.
- Stay updated with Google algorithm updates, SEO trends, and evolving industry best practices.

QUALIFICATION REQUIREMENTS

Education

- Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, Communications, Computer Science, or a related field is preferred.
- Equivalent relevant professional experience in SEO and digital marketing may also be considered.

Experience

- 5–6 years of hands-on SEO experience in a competitive digital marketing environment.
- Proven experience developing and executing comprehensive SEO strategies.
- Demonstrated ability to improve organic rankings, website traffic, online visibility, and lead generation.
- Experience managing both SEO strategy and day-to-day execution.
- Strong hands-on experience across On-Page, Off-Page, Technical, and Local SEO.
- Experience working with websites that require continuous SEO optimization and performance monitoring.

Skills & Competencies

- SEO Expertise: Strong knowledge of On-Page, Off-Page, Technical, and Local SEO.
- SEO Tools: Proficiency in Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, or equivalent tools.
- Keyword Research:



Strong ability to conduct keyword research, search-intent analysis, and competitor research.
- Technical SEO: Strong understanding of website architecture, Core Web Vitals, crawling, indexing, and structured data.
- Link Building: Strong knowledge of backlink development and off-page SEO strategies.
- SEO Auditing: Ability to conduct technical SEO audits and identify SEO performance issues.
- Analytics & Reporting: Ability to analyze SEO data and convert insights into actionable strategies.
- Problem Solving: Strong analytical and problem-solving skills.
- Communication: Strong written and verbal communication skills.
- Collaboration: Ability to work effectively with content, development, and marketing teams.
- Google SEO: Strong understanding of current Google SEO guidelines, algorithm updates, and industry best practices.

PREFERRED QUALIFICATIONS

- Previous experience in e-commerce SEO is strongly preferred.
- Experience working with e-commerce websites, marketplaces, or online retail businesses.
- Experience in the flooring, home improvement, building materials, retail, or related industries would be an advantage.
- Proven track record of achieving measurable organic growth.
- Experience managing SEO for a growing or newly launched digital platform.
- Experience combining SEO strategy, analytics, and hands-on execution.

ADDITIONAL REQUIREMENTS

- Must be able to reliably commute to or relocate to Kozhikode (Calicut), Kerala prior to commencing employment.
- Must be willing and available to work the designated morning shift: Monday to Friday, 10:30 AM – 7:30 PM IST.
- Immediate joining is preferred.
- Must be comfortable working in a growing, technology-driven e-commerce environment.
- Strong professional communication and collaboration skills are required.

COMPENSATION & BENEFITS

- Compensation: ₹5.4 LPA – ₹6.0 LPA, based on experience, skills, and interview performance.
- Opportunity to take ownership of SEO strategy for a new U.S.-based e-commerce business.
- Opportunity to contribute to the development and growth of a next-generation AI-powered flooring and home improvement marketplace.
- Career growth and professional development opportunities within a growing international business environment.
- Collaborative work environment with exposure to U.S.-based business operations and digital commerce.

WHY JOIN FLOORINGMART?

This is an opportunity to join FlooringMart at an early stage of its digital journey and play a meaningful role in building its organic search presence from the ground up.

As the SEO Manager, you will not simply be maintaining an established website. You will have the opportunity to build the SEO roadmap, establish organic growth strategies, influence website structure and content, analyze performance, and directly contribute to the growth of a new U.S.-based e-commerce marketplace.

You will work alongside content, development, and marketing teams while gaining exposure to U.S. e-commerce, flooring and home improvement, digital marketing, and AI-driven technology.

For the right candidate, this role offers the opportunity to take significant ownership and grow alongside the business as FlooringMart expands in the North American market.

Pay: ₹45,000.00 - ₹55,000.00 per month

Advantages:

- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:

- Calicut, Kerala (Calicut): Reliably commute or planning to relocate before starting work (Required)

Language:

- English (Required)

Shift availability:

- Day Shift (Required)

Work Location: In person

📌 SEO Manager (India)
🏢 BMS ESTIMATING PRIVATE
📍 India