Role OverviewWe are looking for a data-driven and execution-focused Assistant Manager – Retention Marketing who will be responsible for planning, executing, and optimising lifecycle marketing campaigns across CRM channels. The role will focus on improving customer engagement, repeat rate, and overall customer lifetime value.Key ResponsibilitiesRetention & CRM StrategyPlan and execute customer retention strategies to improve repeat purchase rate and customer lifetime value.Design and implement lifecycle journeys including onboarding, activation, reactivation, and loyalty programs.Develop and manage segmentation strategies using behavioral, transactional, and RFM analysis.Campaign ExecutionExecute CRM campaigns across multiple channels including:Email MarketingWhatsApp MarketingPush NotificationsSMS / RCSOwn end-to-end campaign management including planning, deployment, testing, and reporting.Customer Journey & AutomationBuild automated user journeys based on customer behavior and lifecycle stages.Optimize campaign flows to improve engagement and conversion rates.Work closely with tech and product teams for CRM tool integrations and automation improvements.Data Analytics & InsightsStrong understanding of GA4 including:Funnel analysisCustomer journey trackingEvent and conversion trackingAttribution and user behavior analysisAbility to derive actionable insights from GA4, CRM dashboards, and marketing analytics tools.Track and analyze campaign performance using KPIs such as CTR, CVR, Repeat Rate, LTV, Retention Rate, and Revenue Contribution.Conduct A/B testing for messaging, offers, timing, personalization,



and audience segmentation.Build and present performance dashboards and data-driven recommendations.Website Hygiene & Conversion OptimizationMonitor and ensure CRM campaign alignment with website journeys and landing pages.Work on improving website conversion metrics through:CRO initiativesFunnel drop-off analysisPersonalization opportunitiesA/B testing for landing pages and user journeysEnsure website hygiene, including:Correct tracking implementationCampaign tagging & UTM accuracyLanding page content alignment with CRM and marketing campaignsRegular audit of user flows and customer experience gapsCross-Functional CollaborationCoordinate with design, content, performance marketing, analytics, and product teams to ensure cohesive communication.Work closely with performance and website teams to improve overall customer lifecycle experience.Collaborate with tech teams for data integrations and tracking enhancements.Key Skills & RequirementsMinimum 4+ years of experience in CRM, Retention Marketing, or Lifecycle Marketing.Strong experience in CRM tools such as MoEngage, WebEngage, CleverTap, Netcore, or similar platforms.Strong understanding of customer segmentation and lifecycle marketing strategies.Hands-on experience in campaign automation and journey building.Strong understanding of GA4 and marketing analytics platforms.Working knowledge of conversion rate optimisation (CRO) principles.Solid analytical and data interpretation skills.Strong project management and stakeholder management skills.Experience in E-commerce / Fashion / D2C industry will be preferred.Preferred QualificationsExperience working with personalization and recommendation engines.Basic understanding of SQL or data visualisation tools is a plus.Strong communication and problem-solving skills.Success MetricsImprovement in Repeat Purchase RateIncrease in Customer Lifetime Value (LTV)CRM Revenue Contribution GrowthWebsite Conversion Rate ImprovementCampaign Engagement & Conversion MetricsAutomation and Journey EfficiencyWhy Join Iconic FashionOpportunity to work with a fast-growing fashion brandHigh ownership and impact-driven roleExposure to advanced CRM, analytics, and retention marketing strategiesCollaborative and growth-oriented work environment

📌 Manager Crm (Haryana)
🏢 Iconic Fashion India
📍 Haryana