Hiring: Copywriter (BFSI/Banking/Mutual Funds)Min. Experience — 3 yearsWho We AreIdiotic Media Family — India's favourite influencer marketing agency, where strategy meets chaos, and creativity always wins.We work with the coolest creators, boldest brands, and the wildest trends on the internet — and now we're building out serious muscle in the BFSI space, helping banks, NBFCs, fintechs, and mutual fund houses talk to real people, not just regulators.We're looking for a Copywriter who can make complex financial ideas sound easy, human, and scroll-stopping — without ever sounding sketchy or SEBI-unfriendly.Who YOU AreYou're that person who:Understands briefs better than the people who wrote themCan turn SIP, NAV, and expense ratios into copy your grandmother would actually readWrites like a wizard, edits like a compliance officer's favourite nightmare (in a good way), and thinks like a strategistLives on the internet — not for validation, but for observationKnows the difference between "fun" and "financial mis-selling"Reads brand tone like astrology signs — but also reads SEBI/RBI guidelines like the Bhagavad GitaCan turn "we need this in 1 hour, and it needs a disclaimer" into "done, check your mail"Your Responsibilities (aka your superpowers)1. Brand Understanding & AlignmentDecode client briefs like Sherlock decoding a crime scene — except the crime scene has a compliance teamUnderstand brand identity, tone, target audience, and category nuances (banking ≠ mutual funds ≠ insurance ≠ fintech)Ensure every line feels on-brand, on-tone, and audit-safe2. Content CreationCraft original, high-quality content for influencer-first BFSI campaignsBuild scripts, storyboards, hooks, VO lines, and POVs that make finance feel less "finance" and more relatableTranslate jargon-heavy financial concepts into simple, credible, scroll-worthy content for Instagram, YouTube, and beyond3. Copywriting (Your bread, butter, and biryani)Write sharp, clear,



trust-building copy for:Digital ads for banking/fintech/mutual fund brandsInfluencer scripts explaining financial productsSocial media content (educational + campaign-led)Emailers and investor communicationBrand filmsPitches and decksAnything that needs words, clarity, and credibility4. Editing & ProofreadingBe the grammar gatekeeper AND the accuracy gatekeeperReview copy for clarity, tone, brand alignment, and factual/regulatory correctnessEnsure every piece is polished, compliant, and publication-ready5. Research (Your secret weapon)Stay updated on financial trends, market movements, and category shifts (interest rates, tax season, market volatility — you know the calendar)Understand audience behaviour across banking, mutual funds, and fintech usersBalance data + creativity to craft messaging that builds trust, not just clicks6. Compliance AwarenessWork closely with legal/compliance teams to ensure copy meets regulatory standards (SEBI, RBI, ASCI guidelines where applicable)Know when a "fun line" needs a disclaimer — and write it in a way that doesn't kill the vibe7. Time ManagementFollow internal TATs like a proDeliver quality under tight timelines — because in finance, timing genuinely matters8. OperationsAdhere to internal SOPsMaintain clean documentation and approval trails (the boring part that keeps everyone out of trouble)Who Will Survive & Thrive?Someone who is:A natural storyteller who can simplify without dumbing downA detail-obsessed, ruthless editorComfortable with compliance as a creative constraint, not a creative killerA trend-spotter with a finance-curious brainA team player (with a hint of chaos, kept in check)Why Join Idiotic Media Family?Because you get to:Work in India's fastest-growing influencer ecosystem — now expanding into BFSICreate content that actually helps people understand money betterBuild credibility-first campaigns for some of the biggest names in banking and financeBe part of a team that's fun, fast, and a little idiotic — in the best (and most compliant) way possibleIf this sounds like your vibe, your tribe is calling.Apply now — Idiotic Media Family wants to adopt you at [email protected]

📌 Copywriter (Maharashtra)
🏢 Idiotic Media
📍 Maharashtra