Description
:Key Responsibilities:
1. Keyword Research and Analysis:
o Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry.
o Analyze keyword trends and competition to optimize ad targeting and bidding strategies.
2. Campaign Management :
o Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc.
o Create, manage, and optimize pay-per-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads).
o Develop and implement ad copy and landing page strategies to improve ad relevance and quality score.
3. Budget Management:
o Monitor and control advertising budgets to ensure optimal allocation of resources and ROI.
o Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids accordingly.
4. Ad Performance Analysis:
o Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords.




o Provide actionable insights and recommendations to enhance campaign effectiveness.
5. Ad Copywriting and A/B Testing:
o Craft compelling ad copy that drives click-through rates (CTR) and conversion rates.
o Implement A/B testing methodologies to optimize ad creative and landing pages.
6. Competitor Analysis:
o Stay updated on industry trends and competitor advertising strategies.
o Identify opportunities to gain a competitive edge and propose recent campaign ideas.
7. Reporting and Documentation:
o Prepare and present detailed performance reports to stakeholders, highlighting key metrics and trends.
o Maintain documentation of campaign strategies, experiments, and results.
8. Collaboration:
o Collaborate with cross-functional teams, including content creators, designers, and developers, to align advertising efforts with overall marketing strategies.
Qualifications:
• Bachelor’s degree in marketing, Business, or a related field.
• 2 - 4 years of ex

📌 Senior Executive (Bengaluru)
🏢 Havas Media India
📍 Bengaluru