Role Purpose

Own the vision,
roadmap, and delivery of Tata Play Fiber's sales technology ecosystem, spanning
Sales Force Automation (SFA), Field Force Automation (FFA), CRM, prospect
funnel management, customer onboarding, channel management, incentive
automation, and gig workforce platforms.

Drive digitization
and AI-led automation across prospect acquisition, lead management, sales
conversion, customer onboarding, field execution, partner engagement, workforce
productivity, and incentive management to improve growth, efficiency,
governance, and user experience.

Key
Responsibilities

Product &
Platform Ownership
- Define and own the product roadmap for Sales Platforms, Workforce
Automation, and Customer Acquisition Platforms.
- Translate business needs into scalable digital products and
workflows.
- Drive platform adoption, user experience, operational efficiency,
and measurable business outcomes.
- Identify opportunities to leverage automation, analytics, and AI to
accelerate growth and productivity.

Sales, Funnel
& Channel Automation




- Own and optimize the end-to-end prospect-to-customer lifecycle
across all acquisition channels.
- Drive automation across lead capture, lead distribution, lead
nurturing, prospect management, customer onboarding, activation, and
installation journeys.
- Design and enhance prospect funnel management capabilities across
lead generation, qualification, allocation, conversion, and activation
stages.
- Build visibility into funnel health, conversion rates, leakage
points, turnaround times, and acquisition productivity.
- Improve lead routing through AI-enabled prioritization and
productivity-based assignment models.
- Lead automation across sales tracking, retailer/distributor
management, field operations, incentive administration, and governance
processes.

Customer
Onboarding & Activation
- Own digital customer onboarding journeys from acquisition through
installation and activation.
- Design seamless onboarding workflows cover

📌 Lead Sales Platforms (Mumbai)
🏢 Tata Play Fiber
📍 Mumbai