Job Description

JOB TITLE: Regional Sales Manager (General Trade)

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Company: Kanhai Foods Limited

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Location: Ahmedabad (with regular travel across Gujarat, Rajasthan, MP & Maharashtra)

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Department: Sales & Distribution

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Reports to: Business Head / Director

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Employment Type: Permanent, Full-time (In-person; no hybrid or remote)

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Compensation & Perks

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- Petrol/Diesel expenses on actuals
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- Company CUG phone number provided
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- Comprehensive incentive benefits package
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Role Summary

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Kanhai Foods is looking for a Head of General Trade to build and lead our open-market sales across Gujarat, Rajasthan, Madhya Pradesh, and Maharashtra. The role owns primary and secondary sales in the general trade channel — appointing and developing distributors and salesmen across territories, managing regional sales teams, and delivering sales targets and market growth. This is a hands-on leadership role for someone who can build a network from the ground up and drive numbers through the people under them.

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What You Will Be Doing

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- Own and deliver general trade sales targets across Gujarat, Rajasthan, MP, and Maharashtra.
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- Build and expand the open-market network — appoint, onboard, and develop new distributors and salesmen across all territories.
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- Lead and manage regional sales teams (sales executives in each region), setting targets, reviewing performance, and driving accountability.
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- Develop and execute territory-wise sales strategies to maximise market share, distribution reach, and revenue.
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- Establish region- and distributor-level growth plans that connect to overall company objectives; review progress monthly/quarterly and drive corrective action.
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- Drive width and depth of distribution — new outlet acquisition, product placement, and visibility in the market.
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- Manage distributor relationships, including ROI, claims, stock, and coverage discipline.
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- Use sales data to track performance, identify g

📌 Regional Sales Manager (India)
🏢 Kanhai Foods Ltd ( Kabhi-B)
📍 India