Job Description
Lead - Sales & Marketing | NICMAR Online
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Location: Mumbai
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Work Mode: Work from Office
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Experience: 8-10+ Years
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Employment Type: Full-time
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About NICMAR Online
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NICMAR is a premier institution focused on education and professional development in the built environment, infrastructure, project management, real estate, construction, and allied sectors.
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NICMAR Online brings the institution's academic and professional expertise to working professionals and learners through flexible, industry-relevant online programmes. More details on nicmaronline.Com
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Role Overview
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We are looking for an experienced and commercially driven Lead - Sales & Marketing to lead the growth of NICMAR Online.
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The role will have end-to-end ownership of the Sales and Marketing function, with responsibility for building a robust acquisition engine, driving qualified leads and applications, improving conversion, scaling enrolments, and delivering revenue targets.
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The ideal candidate should have a strong understanding of the EdTech / Higher Education / Online Education ecosystem, with demonstrated experience in managing both Performance Marketing and Inside Sales functions.
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This is a leadership rolerequiring a combination of strategic thinking, strong execution, data orientation and revenue ownership.
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Key Responsibilities
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1. Business & Revenue Growth
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- Own the overall enrolment, revenue and growth targets for NICMAR Online.
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- Develop and execute theannual and quarterly Sales & Marketing growth strategy.
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- Identify new opportunities for programme growth, new markets, segments and learner cohorts.
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- Build scalable acquisition and conversion models to consistently achieve enrolment targets.
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- Track business performance through key metrics including Leads, MQLs, Applications, Enrolments, CAC, CPL, Conversion Rate and Revenue.
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2. Sales Leadership
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- Lead and manage the Insi
📌 Hiring: Lead (Mumbai)
🏢 NICMAR
📍 Mumbai