Hiring: Copywriter (BFSI/Banking/Mutual Funds)

Min. Experience — 3 years

Who We Are

Idiotic Media Family — India's favourite influencer marketing agency, where strategy meets chaos, and creativity always wins.

We work with the coolest creators, boldest brands, and the wildest trends on the internet — and now we're building out serious muscle in the BFSI space, helping banks, NBFCs, fintechs, and mutual fund houses talk to real people, not just regulators.

We're looking for a Copywriter who can make complex financial ideas sound straightforward, human, and scroll-stopping — without ever sounding sketchy or SEBI-unfriendly.

Who YOU Are

You're that person who:
- Understands briefs better than the people who wrote them
- Can turn SIP, NAV, and expense ratios into copy your grandmother would actually read
- Writes like a wizard, edits like a compliance officer's favourite nightmare (in a good way), and thinks like a strategist
- Lives on the internet — not for validation, but for observation
- Knows the difference between "fun" and "financial mis-selling"




- Reads brand tone like astrology signs — but also reads SEBI/RBI guidelines like the Bhagavad Gita
- Can turn "we need this in 1 hour, and it needs a disclaimer" into "done, check your mail"

Your Responsibilities (aka your superpowers)

1. Brand Understanding & Alignment
- Decode client briefs like Sherlock decoding a crime scene — except the crime scene has a compliance team
- Understand brand identity, tone, target audience, and category nuances (banking ≠ mutual funds ≠ insurance ≠ fintech)
- Ensure every line feels on-brand, on-tone, and audit-safe

2. Content Creation
- Craft original, high-quality content for influencer-first BFSI campaigns
- Build scripts, storyboards, hooks, VO lines, and POVs that make finance feel less "finance" and more relatable
- Translate jargon-heavy financial concepts into simple, credible, scroll-worthy content for Instagram, YouTube, and beyond

3. Copywriting (Your bread, butter, and

📌 Creative Content Developer (Mumbai)
🏢 Idiotic Media
📍 Mumbai