Job Description:

JOB SUMMARY/ PURPOSE:
The incumbent will be responsible for:
Achievement of budgeted sales targets for the area through the development & channelizing the efforts of the team of field officers, ensuring customer
(KOLs, other Doctors and chemists) development, products, markets and through effective implementation of marketing programs
PRINCIPAL ACCOUNTABILITIES:
1. Achievement of Budgeted Sales Targets
Achievement of overall Monthly Sales Targets leading to achievement of Annual Sales Targets
Achievement of Brand-wise Sales Targets esp. for Thrust Brands
Ensuring achievement of targets by each FO territory and maximizing productivity
Improve business hygiene by reducing sales returns & expiries
Effective forecasting to ensure smooth availability & distribution of products
Co-ordination with business partners/ distribution
Ensuring achievement of collection targets
2. Customer Development/ KOL Development
Development of brand specific core customers & develop their business contributions




Monitoring the efforts of field officers with specific focus on ensuring Dr Call Average of 12 and minimum 95% MCR coverage
Supporting the implementation of strategic alliance programs for maximizing ROI from KOLs through ensuring periodical visits as
mandated by HO
Development & sustenance of relationships of KOLs through personal visits
Periodically track the contribution from KOLs and ensure interventions under the guidance of SMs in protecting & developing the
business from KOLs
3. Product Development
Identification and development of core customers for each product and maximizing their returns
Developing mechanisms to track the performance progress of these products and addressing gaps if any
4. Team Development/ Competence Development
Developing the in-clinic effectiveness through channelizing the efforts of Field Officers in terms of Right Customer, Right Product and
ensuring Right Frequency of visits
Improving in clinic competence of FOs by developing their

📌 Area Business Manager (Chennai)
🏢 DigiCAD
📍 Chennai