Job Description:

RoleExecutive - Digital MarketingReporting to
Job SummaryIndian Academy Group of Institutions has embarked on its Vision 2030 envisaging growth and excellence. We are seeking an enthusiastic digital marketing executive with relevant qualifications and digital marketing experience of 2-3 years who will be responsible for “managing the institution websites (IAPUC, IADC, IACN, IASMS & IAGI) with active updates, designing campaigns (digital and offline), Online relationship management, Google analytics & SEO management and managing social media platforms.Roles & Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design a marketing calendar with initiatives planned for the year
- Monitor SEO and web traffic metrics
- Develop and monitor online advertisement campaigns
- Plan and manage the social media platforms for the institutions
- Manage online campaigns for institutions, admissions and placements
- Prepare accurate reports on overall performance of marketing campaigns in google ads, Facebook ads & Meritto (NPF)



lead generation, score.
- Coordinate with advertising and media agencies to improved marketing results
- Identify the latest marketing tools used’ in digital marketing industry
- Evaluate important metrics that affect website traffic, service quotas and target audience.
- Oversee and manage all contest, giveaways, and other digital projects
- Website optimization by using A/B testing or Multivariate testing
- Communicate with followers, respond to queries promptly and monitor customer reviews on google, fakebook & Instagram.
- Re-Design and updating the Indian Academy website, drive SEO, SMM, SEM, SMS, Email marketing & manage digital aggregators tie-ups like Shiksha, Career 360, College dunia, Jagran Josh etc.
- Map digital analytics to understand consumer behaviour using Google analytics tools
- Utilize the solid analytical ability to evaluate end-to-end customer experience across multiple channels a

📌 Digital Marketing Executive (Bengaluru)
🏢 uKnowva
📍 Bengaluru