Digital Analytics & Tag Management (Adobe Launch/Analytics) – Subject Matter Expert

The individual should have extensive experience in the design, build, implementation, and

business value realisation of best-in-class Digital analytics & tag management tools in an

enterprise workplace. This would typically involve implementation of products like Adobe

Analytics, Adobe Launch, etc. This role is both build and run of Digital Analytics & tag

management tools and will require individual be certified in the respective expertise.

Strategic

Guide and shape the Digital analytics program comprising building & running Web & Mobile

analytics, Mobile attribution, Customer journey analytics, Core measurement and reporting

capability using best in class technologies, processes and frameworks

Create requirements for digital analytics, plan tag management approach and full release cycle

Act as key team member for Digital analytics initiatives and lead requirement gather workshops

Subject Matter Expertise

Hands on experience in

is required with focus on following





Web & Mobile analytics: To drive better understanding of customer journey, CTAs, events,

marketing channel rules, integrations

Measurement & Reporting: Manage proper measurement, reporting, analysis and optimisation

of online journey's and campaigns. Support build out of performance reporting dashboards.Digital analytics tools like Adobe analytics, Google Analytics, Appsflyer

Experience building external dashboards using Tableau is an added advantage.

Analytics & Insights: Help analytics processes to drive insights. Collaborate with Retail analytics

teams to build predictive models that drive optimisation of Digital & Omni channel journey's

Will be responsible for business requirements, functional design, configuration, testing, training

and implementation of Digital analytics and Mobile attribution tools using tag management

platform

Ensuring deliverables are of the desired quality and have appro

📌 Digital Analytics (Bengaluru)
🏢 Trigent Software
📍 Bengaluru