Key Responsibilities / What You’ll Do:1. Write content for the website, including blogs, product descriptions, and other webpages.2. Write copy for Email, Whats App, RCS and Push Notification campaigns gearedtoward driving conversions.3. Plan and execute the content calendar for the website, including keyword researchand preparing content requirements.4. Assign tasks to freelancers and ensure timely delivery of articles.5. Conduct quality checks on freelancer-delivered content to ensure it meets ourpublishing standards.6. Publish content on the website using Strapi CMS.7. Maintain content records and track performance through regular reporting andanalysis.8. Coordinate with design/SEO teams to ensure content aligns with on-pageoptimisation and visual requirements.9. Monitor content performance (traffic, rankings, engagement) and refine strategybased on insights. Experience & Qualifications:1. Graduation in Finance, Commerce (B. Com/M. Com),



or Business Studies.2. 2–3 years of experience writing website content, with a focus on long-form SEOcontent.3. Solid understanding of finance and financial products such as stocks, mutual funds,and bonds will be a plus.4. Excellent written and verbal communication skills.5. Strong understanding of SEO principles — keyword research, on-page optimisation,content structuring, etc.6. Familiarity with SEO tools like Google Search Console, GA4, SEMrush, etc. is a plus.7. Eagerness to learn and take initiative on emerging areas like GEO, AEO, and AI-driven SEO practices.8. Working knowledge of AI tools (Claude, Chat GPT, etc.) for content optimisation, SEOresearch, and image generation.9.. Ability to manage multiple projects and meet deadlines

📌 Content Writer (Gurugram)
🏢 Astranova Mobility
📍 Gurugram