Position Title: Senior Copywriter

Business Unit: WP International

Experience: 3+ yrs

Location: Marol, Mumbai

Shift Timing: 10:30 AM to 7:30 PM (Mon to Fri)

Salary Range: 8-11 LPA

About the Role
Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing Translate brand strategy and audience insights into high-impact storytelling Collaborate closely with design, marketing, and business teams Lead ideation and contribute to creative concepts & campaign planning Conduct research to deeply understand products, users, and messaging Manage multiple projects end-to-end while meeting quality and timelines Optimize copy using feedback, data,



and performance insights Mentor junior writers and uphold content quality benchmarks What We're Looking For
Exceptional command over English language, grammar & nuance Ability to adapt tone and style across platforms and funnel stages Robust conceptual thinking with a performance-driven mindset High attention to detail and comfort in fast-paced environments Strong understanding of social media marketing & performance copywriting Experience working with cross-functional teams Requirements
Bachelor's degree in English, Journalism, Marketing, Communications, or related field 3+ years of experience in copywriting, content, or brand marketing

📌 Senior Copywriter | Bu: Wp International (Maharashtra)
🏢 upGrad
📍 Maharashtra