Job DescriptionJob Title: BDM
NLocation: Bengaluru, Karnataka
NEmployment Type: Full-time
NAbout the Role
nWeare looking for a dynamic, result-oriented, and experienced BDE to lead our on-ground marketing and lead generation initiatives across Hyderabad. The ideal candidate will be responsible for planning and executing BTL campaigns, managing field marketing teams, developing strategic partnerships, and driving high-quality lead generation to achieve business growth objectives.
NThis role requires strongleadership, stakeholder management, and execution capabilities to ensure maximum brand visibility and revenue generation through offline marketing channels.
NKey Responsibilities
nBTL Strategy & Execution
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- Develop and execute comprehensive BTL marketing strategies aligned with business objectives. N
- Plan and manage offlinemarketing campaigns including roadshows, educational seminars, workshops, kiosks, mall activations, corporate events, and campus engagement programs. N




- Ensure effective execution of all promotional activities while maintaining brand consistency. N

nLead Generation & Business Growth
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- Drive high-quality lead generation through creative BTL initiatives. N
- Identify new opportunities and sourcing hubs to expand market reach. N
- Collaborate with Sales teams to maximize lead conversion and revenue generation. N
- Develop localized marketing strategies based on market trends and competition. N

nTeam Management
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- Conduct field visits and provide coaching to improve execution quality and productivity. N

nPartnerships & Relationship Management
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- Build and maintain relationships with colleges, universities, coaching institutes, corporates, NGOs, and educational partners across Hyderabad. N
- Develop strategic partnerships with vendors and event agencies for seamless campaign execution. N
- Negotiate with externalpartners to optimize campaign costs and maximize ROI. N

nBudget & Operat

📌 Business Development Manager (Karnataka)
🏢 upGrad
📍 Karnataka