Senior Digital Marketing Executive – Ads & Lead Generation

Experience: 2–4 Years | Job Type: Full-Time | Location: Surat, Gujarat – Onsite

About the Role :

We are looking for a Senior Digital Marketing Executive who is experienced in running paid advertising

campaigns and generating high-quality leads for a software/IT business. The ideal candidate should have

strong hands-on experience with performance marketing and be comfortable managing campaigns with clearlead-generation and ROI targets.

Key Responsibilities :
Plan, launch, and manage Google Ads and Meta Ads campaigns for lead generation. Develop strategies to generate high-quality B2 B leads for our software products and services. Conduct keyword research, audience targeting, competitor analysis, and campaign planning. Monitor campaign performance and optimize CPC, CPL, CTR, conversion rates, and ROI. Create and test different ad copies, creatives, landing pages, and audience segments. Manage and optimize monthly advertising budgets effectively. Track leads and campaign performance through Google Analytics,



Google Tag Manager, and conversion tracking. Analyze campaign data and prepare regular performance reports. Work closely with the Sales Team to improve lead quality and conversion. Identify new paid marketing opportunities and continuously improve lead-generation strategies. Stay updated with the latest trends, tools, and changes in digital advertising platforms. Requirements :
2–4 years of hands-on experience in Digital Marketing, Performance Marketing, or Paid Advertising. Strong experience with Google Ads and Meta Ads. Proven experience in lead generation, preferably for B2 B, Saa S, IT, or software companies. Good understanding of campaign analytics and performance metrics. Experience with Google Analytics, Google Tag Manager, Search Console, or similar tools. Strong analytical and problem-solving skills. Ability to manage campaigns independently and take ownership of performance. Positive communicati

📌 Digital Marketing Specialist (Gujarat)
🏢 WebLedger
📍 Gujarat