Position Overview

Elitecon International Limited is looking for an experienced Head Marketing & Branding to lead its brand strategy, marketing initiatives and consumer engagement across its product portfolio.

The role requires a marketing professional with strong FMCG experience and a track record of building brands, launching products and developing campaigns that support sales growth. The candidate should understand consumer behavior, distribution channels, packaging, digital marketing and trade marketing.

The position will work closely with Sales, Product Development, Operations and Finance to strengthen existing brands, develop new categories and ensure marketing investments deliver measurable business results.

Key Responsibilities

Brand Strategy & Positioning

- Develop the Company’s marketing and branding strategy in line with business priorities.
- Define positioning, target consumers, brand identity and communication guidelines for each brand.
- Establish a transparent brand architecture across products and categories.
- Maintain consistency across packaging, advertising, digital platforms and point-of-sale materials.
- Review brand performance and recommend repositioning or portfolio changes where required.

Consumer Insights & Market Research

- Track consumer preferences, buying behaviour, market trends and competitor activity.
- Conduct research to identify opportunities for new products, categories and markets.
- Assess customer feedback, distributor inputs and campaign results.
- Translate research findings into practical recommendations on products, pricing, packaging and communication.
- Monitor brand awareness, consumer perception and purchase intent.

Product Launches & Portfolio Development

- Lead marketing planning for new products, brand extensions and market launches.
- Work with Product Development and Sales on product concepts, target segments and launch priorities.
- Coordinate packaging development, launch communication, promotional materials and channel readiness.
- Establish launch budgets, timelines and performance targets.
- Review post-launch results and take corrective action where performance falls short.

Integrated Marketing & Campaign Management

- Plan and execute campaigns across relevant digital, print, outdoor, retail and other permitted channels.
- Develop explicit campaign briefs, creative concepts and communication plans.
- Manage media planning, buying and campaign execution through internal teams and agencies.
- Ensure campaigns reflect the brand’s positioning and reach the intended audience.
- Track campaign effectiveness, customer response and return on marketing expenditure.

Digital Marketing & Online Presence

- Lead the Company’s digital marketing, social media, website and online brand communication.
- Oversee content planning, search marketing, performance campaigns and online community management.
- Develop digital initiatives that support consumer engagement,



lead generation or sales, depending on the business model.
- Work with commercial teams on e-commerce and marketplace visibility, where relevant.
- Monitor online brand sentiment and coordinate responses to complaints or reputational issues.

Trade Marketing & Sales Support

- Develop trade-marketing plans with Sales teams for distributors, retailers and other relevant channels.
- Plan in-store visibility, merchandising, point-of-sale materials and channel promotions.
- Support distributor meets, trade exhibitions and business-development events.
- Assess the effectiveness of trade schemes and promotional spending.
- Ensure marketing activities support distribution expansion, product availability and sales conversion.

Packaging & Creative Development

- Oversee packaging design, artwork development and brand presentation.
- Work with vendors and internal teams to balance brand appeal, functionality, cost and production requirements.
- Maintain an organised approval process for creative work and packaging changes.
- Ensure product claims and mandatory declarations are reviewed by the appropriate technical, legal and compliance teams.
- Protect brand assets and coordinate trademark matters with Legal.

Corporate Communication & Public Relations

- Manage corporate branding, company presentations, brochures and other communication materials.
- Coordinate public relations, media engagement and external communication with authorised management.
- Support leadership communication and company announcements.
- Maintain consistency between corporate communication and product-brand messaging.
- Work with management and Legal on sensitive communication and reputation-related matters.

International Marketing

- Develop market-specific brand and communication plans for priority export markets.
- Work with international distributors and business teams on local consumer insights and promotional requirements.
- Adapt packaging and communication to local language, cultural and regulatory requirements.
- Support participation in relevant international trade fairs and industry events.
- Maintain consistent brand positioning while allowing appropriate local adaptation.

Budgeting, Agencies & Performance Reporting

- Prepare and manage the annual marketing budget.
- Allocate expenditure across brands, campaigns, channels and markets based on clear priorities.
- Select and manage advertising, creative, digital, research, media and public-relations agencies.
- Negotiate agency scopes, fees, deliverables and performance expectations.




- Present regular reports on marketing expenditure, campaign results, brand performance and planned actions.

Responsible Marketing & Compliance

- Ensure all marketing activities follow applicable advertising, consumer-protection and category-specific requirements.
- Obtain appropriate approval for product claims, endorsements, packaging and promotional content.
- Apply particular care to regulated product categories and market-specific restrictions.
- Ensure tobacco-related activities, where applicable, do not target minors or use misleading health claims.
- Coordinate with Legal and Compliance before launching sensitive campaigns or entering unfamiliar markets.

Team Leadership

- Build and develop the Marketing, Branding, Digital and Trade Marketing teams.
- Set transparent responsibilities, targets and review processes.
- Encourage collaboration between marketing and commercial teams.
- Strengthen internal capabilities in consumer research, campaign execution and performance analysis.
- Maintain accountability for delivery timelines, quality and expenditure.

Candidate Profile

- Preferably 12–18 years of progressive experience in marketing and branding, including senior leadership responsibilities.
- Strong experience in FMCG or consumer products is essential.
- Demonstrated success in brand building, new-product launches and integrated marketing campaigns.
- Experience working with manufacturing businesses and coordinating with product, packaging and operations teams.
- Strong understanding of consumer research, brand positioning, trade marketing and distribution channels.
- Hands-on exposure to digital marketing, social media, performance marketing and agency management.
- Ability to connect marketing activity with sales, margins and business performance.
- Experience managing multiple brands, categories or geographic markets is preferred.
- Exposure to export markets and regulated product categories would be an advantage.
- Strong commercial judgment, communication, negotiation and people-management skills.
- Bachelor’s degree is required; an MBA or postgraduate qualification in Marketing or a related discipline is preferred.

Key Success Factors

- Stronger brand awareness and consistent positioning.
- Successful product launches with clear commercial results.
- Improved consumer engagement and customer acquisition.
- Effective trade marketing and better retail visibility.
- Measurable returns from marketing expenditure.
- Timely delivery of campaigns, packaging and sales-support materials.
- Strong coordination with Sales, Product Development and Operations.
- Responsible, compliant communication across brands and markets.

Preferred Candidate Background

Marketing and branding leadership in FMCG or consumer products, with experience in brand development, product launches, digital marketing, trade marketing and manufacturing-led businesses.

📌 Head Marketing Branding (Noida)
🏢 Elitecon International
📍 Noida