Job Brief

We are looking for a data-driven Digital Marketing Executive to plan, execute, and manage our end-to-end digital marketing campaigns. In this role, you will be responsible for driving brand awareness, generating leads, and optimizing our online presence across multiple digital channels. The ideal candidate possesses a blend of creative problem-solving and analytical skills, with a strong focus on maximizing return on investment (ROI) and scaling direct-to-consumer (D2C) online sales.

Key Responsibilities

Campaign Management: Design, execute, and monitor paid advertising campaigns across platforms like Google Ads and Meta Ads.

Search Engine Optimization (SEO): Optimize website content and product pages (including platforms like Shopify) to improve organic search rankings and drive targeted traffic.

Social Media Management:



Develop content calendars and leverage automated software tools to maintain a consistent, engaging brand presence across social platforms.

Performance Analytics: Track campaign metrics (traffic, bounce rates, conversion rates) using analytics tools and prepare actionable monthly reports for stakeholders.

Content Strategy: Collaborate with designers and copywriters to produce high-quality promotional materials, ensuring brand consistency.

Email Marketing: Build and manage targeted email campaigns, utilizing A/B testing to improve open and click-through rates.

Market Research: Conduct competitor analysis and stay updated on the latest digital marketing trends to identify current growth opportunities.

📌 Digital Marketing Executive (Ernakulam)
🏢 Lume Flare Solutions
📍 Ernakulam