Area Sales Manager – Offline SalesDepartment: Sales
Channel: Offline / General Trade
Location: [Mysore / Karnataka]
Job PurposeResponsible for expanding the company’s offline distribution network by appointing distributors, developing dealer/retailer networks, and achieving sales targets across the assigned territory.
- Key ResponsibilitiesIdentify and appoint suitable distributors and dealers in the assigned territory.
- Develop and expand the retailer network and ensure regular market coverage.
- Drive primary and secondary sales and achieve monthly/quarterly sales targets.
- Build robust relationships with distributors, dealers and key retailers.
- Ensure regular product availability, visibility and merchandising at retail outlets.
- Conduct market visits to identify new business opportunities and monitor competition.
- Implement company pricing, schemes and promotional activities effectively.
- Monitor distributor stock, outstanding payments and market movement.
- Train and motivate distributor sales teams where required.
- Collect market feedback on pricing,
products, competition and customer requirements.
- Submit regular sales reports, market updates and distributor performance reports to management.
- Desired Profile3–7 years of experience in FMCG, consumer durables, kitchen appliances, home appliances or similar offline sales.
- Proven experience in distributor appointment and territory development.
- Strong network of distributors/dealers in the assigned territory will be an advantage.
- Good negotiation, communication and relationship-management skills.
- Target-oriented, energetic and willing to travel extensively within the territory.
- Should be capable of independently developing a territory from the ground up.
- Key Performance Indicators (KPIs)New distributors appointed
- New dealers/retailers added
- Monthly sales achievement
- Secondary sales growth
- Territory coverage
- Distributor productivity
- Outstanding/payment discipline