Job Purpose: To promote the laboratory's diagnostic services, develop new business opportunities, maintain relationships with doctors, hospitals, clinics, corporates and other healthcare organizations, and achieve assigned sales and revenue targets.

A. Sales & Business Development

- Identify and develop new customers, hospitals, clinics, nursing homes, corporate clients and healthcare institutions.
- Promote laboratory tests, health packages, preventive health check-ups and diagnostic services.
- Generate leads and convert them into regular business.
- Achieve monthly and quarterly sales targets.
- Prepare quotations and coordinate with the laboratory/management for pricing and special packages.
- Follow up with prospective and existing clients regularly.
- Develop institutional and corporate accounts.

B. Doctor & Hospital Relationship Management

- Visit doctors, hospitals, clinics and healthcare professionals regularly.
- Explain available laboratory tests, packages, sample collection facilities and reporting services.
- Build and maintain strong professional relationships with doctors and referral partners.
- Collect feedback regarding laboratory services and communicate it to management.
- Coordinate for referral-based and institutional business.

C. Corporate & Camp Marketing

- Identify opportunities for corporate health check-ups and employee wellness programs.
- Coordinate health camps, screening programs and preventive health packages.
- Arrange logistics for sample collection camps in coordination with laboratory staff.
- Promote laboratory services through appropriate marketing activities.

D. Customer Relationship Management

- Maintain regular contact with existing clients.
- Address customer queries and coordinate with the concerned laboratory/operations team for resolution.
- Ensure timely communication regarding reports, sample collection and other services.
- Maintain a database of customers,



leads and business partners.

E. Marketing Activities

- Promote laboratory services through field visits, brochures, WhatsApp, digital platforms and other approved channels.
- Identify local market opportunities and competitor activities.
- Suggest new packages, promotional activities and business opportunities based on market requirements.
- Participate in exhibitions, medical events, health awareness programs and promotional activities.

F. Reporting & Documentation

- Submit daily visit reports and activity reports.
- Maintain records of leads, follow-ups, customer meetings and conversions.
- Submit monthly sales and business development reports.
- Track outstanding payments and coordinate with the accounts team for collection follow-up.
- Maintain confidentiality of customer and laboratory information.

6. Daily Activities

- Plan daily field visits.
- Visit doctors, clinics, hospitals and corporate clients.
- Generate new leads and follow up on existing leads.
- Promote laboratory tests and health packages.
- Coordinate sample collection requirements.
- Follow up on quotations and pending business.
- Update customer and visit records.
- Submit daily activity/visit report.

7. Performance Indicators (KPI)

- Monthly sales/revenue achievement.
- Number of new clients acquired.
- Number of new doctors/clinics/hospitals onboarded.
- Corporate accounts generated.
- Health camps organized.
- Lead conversion rate.
- Customer retention.
- Collection and outstanding follow-up.
- Number of productive field visits.
- Achievement of assigned monthly targets.

Required Skills

- Positive communication and interpersonal skills.
- Strong convincing and negotiation skills.
- Good knowledge of sales and marketing techniques.
- Ability to build relationships with doctors and healthcare institutions.
- Good follow-up and customer management skills.
- Basic computer and MS Office knowledge.
- Ability to work independently and achieve targets.

📌 Sales & Marketing Executive (Bengaluru)
🏢 Qualitify Healthtech Private
📍 Bengaluru