12 Sep
|
Rewathi Innovations
|
Jaipur
12 Sep
Rewathi Innovations
Jaipur
We are seeking a results-driven Google Ads expert with 3+ years of hands-on experience in managing and
optimizing paid advertising campaigns. The ideal candidate should have a robust understanding of Google Ads, campaign optimization,
keyword research, conversion tracking, and performance analysis to generate quality leads and maximize return on investment.
Key Responsibilities
Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, Shopping, and YouTube.
Conduct keyword research, competitor analysis, and audience targeting to improve campaign effectiveness.
Monitor campaign performance regularly and make data-driven adjustments to improve CTR, Quality Score, conversions,
and ROAS.
Set up and manage conversion tracking through Google Tag Manager and Google Analytics.
Prepare weekly and monthly performance reports highlighting key insights and recommendations.
Perform A/B testing on ad copies, landing pages, and bidding strategies.
Manage campaign budgets efficiently to achieve business objectives.
Coordinate with the content, design, and web development teams for ad creatives and landing page optimization.
Stay updated with the latest Google Ads features, policies, and digital marketing trends.
Analyze competitor activities and suggest strategies to enhance campaign performance.
Required Skills
Hands-on experience with Google Ads campaign setup and optimization.
Strong knowledge of keyword research tools and bidding strategies.
Proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Understanding of conversion tracking, remarketing, and audience segmentation.
Experience in lead generation and e-commerce campaigns is preferred.
Ability to interpret campaign data and generate actionable insights.
Excellent analytical, communication, and problem-solving skills.
Basic understanding of SEO and landing page optimization will be an added advantage.
Eligibility Criteria
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum 3+ years of relevant experience in managing Google Ads campaigns.
Google Ads Certification will be considered an advantage.
Preferred Candidate Profile
Self-motivated and performance-oriented.
Strong attention to detail and ability to manage multiple campaigns simultaneously.
Comfortable working in a fast-paced environment and meeting deadlines.
📌 Digital Marketing Manager (Jaipur)
🏢 Rewathi Innovations
📍 Jaipur